Why A Tri Fold Brochure Still Has An Edge

By Camille Nicholson


Back then, businesses relied heavily on using printed materials for their ads. A tri fold brochure is one of the many resourceful ways that a paper is manipulated to appear more interesting to look at. From the name itself, you can tell that it is a pamphlet that is divided into three equal or non equal parts and used for various purposes.

One of the main reasons why brochures remain to be a hit is because it has enough space to put information in. You can make it as appealing as you want granted that you know how to maximize your empty canvass. Also, it is very handy to have so carrying it around would be convenient. You can easily pore through the pages and only deal with information that matters.

However, it does seem like it is complicated when passed on to the printers. It is tricky in nature and requires expertise in proper measurements and estimates. To avoid mistakes that could cost the company a lot of wasted paper and ink, here are some common tips are helpful for your production process.

First of all, your choice of paper should be appropriate to the printer. Find a sheet that is too thin and you would have difficulties in keeping it wrinkle free. Meanwhile, choose something too thick and the folds will not look good at all. There has to be a balance between the two so that everything will look seamless.

Related to this is the issue of the sizes in terms of dimensions. If you remember correctly, you are asked by the printer software to specify what size of the paper you will be putting in so that the printing will be done with the right fit of the layout. Opt for a length and width that suits your design so you will have the proper margins as well.

Speaking of which, margins are very important because it is a fail safe mechanism that will give you enough chance to cover up. Usually, the margin has to be made right in the spine where the fold will be made and the borders on the sides. In a way, this provides for the balance that you need to make everything pleasing to the eye.

Depending on the market that you have to cater to, the design must be sensible enough for the needs of your target consumers. You must think of utility of the blank canvas considering that you have three folds to maximize. Also, the design and aesthetic appeal should clearly indicate the message that you want to convey about your business.

You might not know it, but typography plays a very important role in the design process. Not only should the font be readable and easy to the eyes, it should also be done in the right size. Given that you need to appeal to the senses both visually and emotionally, you must play along with the aesthetics and find one that can capture your message.

These are most of the major considerations in making a tri fold brochure. Remember that regardless of the design that you make, if it does not fit seamlessly into the layout, then it would be a waste of space. However, once you take all these into account, you can better come up with an output that perfectly complements every element used.




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