When it comes to the ways in which companies and events can spread awareness, attention should be given to out-of-home advertising efforts. It's important to keep in mind that there are any ways in which this can be done, provided the proper platforms are set in place. For example, if there is a desire for more mobile means of advertising, it wouldn't be out of the question for truck wraps to be brought into the picture. What I'd like to focus on for now, though, is the process of 3D integration.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
Effort will be had here but you may not know just how much actually went into this. According to the aforementioned report, in order for this goal to be completed, 14 individuals had to work for more than 900 hours. While these statistics may be surprising - and they are, without question - they are understandable when given the dynamic nature tied to out-of-home advertising done with 3D technology. As a result, a concept like this should prove to be memorable.
Another reason why this endeavor deserves to be focused on is because of how it can only be truly visible if an individual is 100 feet or so in the air. This alone details just how inventive this particular method is and the amount of work that has been brought into it. Keep in mind that this campaign will have a tremendous amount of attention, given the fact that it will be treated as something of a centerpiece. Will its potential be realized, though?
With all of this information in mind, I am curious to see whether or not the potential of this endeavor will be realized. I'd like to think that its creativity alone will garner notice, regardless of whether individuals take part in Malmo Festival or not. It must be effective, though, and it seems like there is enough creativity behind it in order for it to stand tall. Hopefully we'll see results as they unfold come August when the festival plays out.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
Effort will be had here but you may not know just how much actually went into this. According to the aforementioned report, in order for this goal to be completed, 14 individuals had to work for more than 900 hours. While these statistics may be surprising - and they are, without question - they are understandable when given the dynamic nature tied to out-of-home advertising done with 3D technology. As a result, a concept like this should prove to be memorable.
Another reason why this endeavor deserves to be focused on is because of how it can only be truly visible if an individual is 100 feet or so in the air. This alone details just how inventive this particular method is and the amount of work that has been brought into it. Keep in mind that this campaign will have a tremendous amount of attention, given the fact that it will be treated as something of a centerpiece. Will its potential be realized, though?
With all of this information in mind, I am curious to see whether or not the potential of this endeavor will be realized. I'd like to think that its creativity alone will garner notice, regardless of whether individuals take part in Malmo Festival or not. It must be effective, though, and it seems like there is enough creativity behind it in order for it to stand tall. Hopefully we'll see results as they unfold come August when the festival plays out.
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