If there's one piece of news that's been the source of many pro wrestling news articles, it would have to be the WWE Network and the way in which it has reached one million subscribers. This service has been vying for said goal for quite some time, which makes it even more tremendous that it's been met. However, there are ways for greater success to be seen. When it comes to advertising, I believe that certain online marketing strategies should be considered.
Speaking as a long-time WWE Network subscriber, I have been witness to some of the early problems of the service. Technical issues have been constant, especially during live streams, which was unfortunate for pay-per-view events. WWE was smart about bringing in new subscribers, though, as they would allow certain months for free when people signed up. This deal was sweetened by a no-commitment model, which would allow people to discontinue the service whenever they'd like.
If there's one issue I've had with the WWE Network, since the beginning, it would have to be the service's slow production of content. Even the uploading of older shows, it would seem, has been a sluggish endeavor that I had to wonder why the process had been taking for so long. New content is understandable, given its exclusivity, but older shows? Nonetheless, I found myself using the Network since its inception and, in my experience, it's been a worthwhile endeavor.
With these points in mind, though, I have to wonder how online marketing strategies could work in the benefit of the WWE Network. To me, WWE has to invest in more advertising space online, which is an endeavor that firms like fishbat can prove to be more than useful in. After all, they know how advertising works across various platforms, ranging from popular, unique websites to social networks the likes of Facebook. It's just a matter of how well they are utilized.
In my view, the WWE Network is not going to have many problems when it comes to eventual success. The landmark of one million subscribers cannot be overlooked, especially with the usage of platforms related to social media being brought into the fold. Despite WWE's focus on social media, Twitter being one of the more prominent examples, it can always benefit from a bit more help. This may even help another one million subscribers to be hooked before long.
Speaking as a long-time WWE Network subscriber, I have been witness to some of the early problems of the service. Technical issues have been constant, especially during live streams, which was unfortunate for pay-per-view events. WWE was smart about bringing in new subscribers, though, as they would allow certain months for free when people signed up. This deal was sweetened by a no-commitment model, which would allow people to discontinue the service whenever they'd like.
If there's one issue I've had with the WWE Network, since the beginning, it would have to be the service's slow production of content. Even the uploading of older shows, it would seem, has been a sluggish endeavor that I had to wonder why the process had been taking for so long. New content is understandable, given its exclusivity, but older shows? Nonetheless, I found myself using the Network since its inception and, in my experience, it's been a worthwhile endeavor.
With these points in mind, though, I have to wonder how online marketing strategies could work in the benefit of the WWE Network. To me, WWE has to invest in more advertising space online, which is an endeavor that firms like fishbat can prove to be more than useful in. After all, they know how advertising works across various platforms, ranging from popular, unique websites to social networks the likes of Facebook. It's just a matter of how well they are utilized.
In my view, the WWE Network is not going to have many problems when it comes to eventual success. The landmark of one million subscribers cannot be overlooked, especially with the usage of platforms related to social media being brought into the fold. Despite WWE's focus on social media, Twitter being one of the more prominent examples, it can always benefit from a bit more help. This may even help another one million subscribers to be hooked before long.
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