Covering Essential Vinyl Wrapping Do's And Don'ts

By Michael Robert Peterson


Vinyl wrapping is just one of many methods of out-of-home advertising. However, this does not take away from its effectiveness, as it has often been regarded as one of the best ways for messages to be presented. All it takes are these very wraps, as well as a fleet of vehicles, such as cars, trucks, and buses. Results will vary from company to company, though. In order to have a stronger understanding of this process, make note of these do's and don'ts.

Do measure the size of each vehicle. Before the actual wrap creation process is carried out, measurements must be taken. Specifically, the size of each vehicle must be considered, dimensions being taken down so that accurately-sized wraps are created. Suffice it to say, each vehicle size will be different. Even though most will see this as a given, it's still important to recognize this step if you're looking to get involved in the process of outdoor marketing.

Don't cast aside client demands. As a matter of fact, if you're going to become involved in vinyl wrapping, it is essential that you consider what demands your clients will have. Of course, these will vary across the board, as colors, brand recognition, and other such topics will be highlighted. For designers, make sure that these requirements are set in place during the design process. Suffice it to say, this will help to make wraps stand out when they're put onto the road.

Do consistently clean the surfaces. What's just as important as the creation of these wraps, are the surfaces they will soon be applied to. Specifically, you have to make sure that the surfaces in question are kept clean, which is a point that can be supported by companies such as JMR Graphics. Without regular maintenance via car washes and the like, the existing dirt particles will only make application more difficult. You'll be surprised by how much clean surfaces work with vinyl wrapping.

Don't forget to apply them well. Once you have the wraps you desire, the time for application will come. The problem that many clients will have, though, is improper application, which can be seen over the course of time. When these wraps start to peel, or show bubbles which weren't there to begin with, it's easy to see that haven't been set in as well as they should have. As a result, you have to make sure that these wraps are applied with care.




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