The Real Power Of Luxury Hotel Marketing

By Deborah Bell


There has never been a better time in history to run a hotel business like the present century. This is because; tourism is at an all time high. On the other hand, the demand for conference facilities outstrips the supply. All these represent potential income streams. To transform the potential into real cash requires harnessing the power of luxury hotel marketing. Business is all about the sales. This is the number one entrepreneurship commonsense. Unless one is running a not for profit organization, one will care about the bottom-line and will want strategies for expanding it.

The smartest entrepreneurs know that marketing works. They do not try to dispute this proven fact. There is no need to contest an idea that leading business scholars from Ivy League universities agree with. Selling works because the companies that deal with advertising usually make astounding profits. However, this activity will only work if an entrepreneur commits himself to the whole affair.

Success comes after effort. No hotelier has ever made six figure profits just by daydreaming. Of course, one needs a vision. However, having a dream is not enough. There is need to do everything humanly possible to make the dream a reality. This involves nothing short of diligence. Working smart will also help in facilitating the achievement of desired goals.

The power of global reach is all about modern day selling in action. An hotelier has real power in his hands because of the latest internet technologies. A professional can sell a service to the entire world from the comfort of his office. One will simply require a computer connected to high-speed internet. Online marketing is the future of promotions.

The website should be at the front and center when it comes to marketing a luxurious hospitality facility. People should get all the information there are looking for from this portal. The website needs a contact form where people can initiate contact with the customer care team. Ranking a website in search engines is an important activity that facilitates visibility.

The selling mix should have social media promotions. Humans love socializing. Presently, this activity largely happens online. It is easy to sale a product in a social way rather than in the serious way. In social media, people recommend products and services that they like to friends and family. Social recommendations have great power because they influence the decision-making process.

Promoting a brand is something powerful. People need to know about a particular hotel that goes by a certain name. This is the work of branding. Knowing is not enough. Consumers should also have trust in a brand to the extent that they are ready to pay for a room without having to fear about security and the other concerns.

There is proof beyond reasonable doubt that selling has true power. The promotions department is an indispensable function in a hospitality establishment. A company can close down, integrate or outsource most departments including finance, accounting and purchasing. However, a smart entrepreneur will leave the sales department untouched because it is the lifeline of the enterprise. People create businesses with a profit intention.




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