How To Do Truck Advertising Right

By Rebecca Stevens


Product awareness has to be achieved in whatever way possible. Companies are constantly finding new ways to get their product out to the masses and to increase sales. Truck advertising is quickly catching on as a mode of product awareness. Key performance indicators have shown very promising numbers with a good percentage of the market reporting a good memory of the details on the side of a juggernaut. The ensuing increase in sales is also quite significant.

Own no truck? Worry not, because there are companies that will take care of that problem. Some that will hire pout their delivery vehicles for that purpose and others that will provide the vehicle and ideas. The first ideas could be the use of vinyl sheeting. This is spread across the body of the vehicle much like a billboard. The other idea is to just paint on the body itself. One could also go for a more technologically advanced option. Use of an LED screen allows one to load the ad via USB connection.

The juggernaut can stay stationary. It is advisable to have it follow a strategically mapped out route though. The route constitutes areas with the most potential for a good market. The route can include a high traffic area during rush hour. The potential customers can feast on the ad while they patiently suffer the traffic.

As it is with all billboards, they are tasked with the responsibility to catch attention and maintain it for a while. They must communicate the message within a few seconds. The billboard must be designed in such a way that the beholder remembers the message days later. This means a very simple but bold design. Nothing intricate that will take attention away from the images. The writing should be kept minimal. Some very successful ads achieve with images only and no wording. They could also use sound.

The images used must be relevant to the message otherwise there will be a fatal miscommunication. The font chosen must also be simple but carry some level of elegance. The colors choices must be done very carefully. If it an already established company, they will have a color that is associated with them. People will not guess from which company that product is from.

The company chosen for this job must have experienced professional. People who have great ideas that fit right into the vision and direction of your ad. People who do not aggressively push their opinions onto the client. People who will help the client make the best decisions possible nonetheless.

The cost of the service is very important. It must stay within budget. One must choose an option and company that stays within the financial boundaries but still delivers the vision.Companies are always willing to negotiate. The two parties can always achieve a comfortable compromise that leaves everyone happy.

If the driver of said juggernaut cuts off other motorists and is rude, the product will get the wrong kind of attention. They will equate the product to rudeness and careless driving. This would be detrimental to the future of the product. One must therefore keep an eye on reviews for the company engaged.




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