Most prospective home buyers ride around neighborhoods they're interested in, checking out houses for sale, before they call the Realtor. That makes signage one of the most important aspects of marketing houses. If you're a Realtor who wants the phone to ring, you have to create real estate signs Denver home buyers will notice.
Tailoring your signage to the most likely audience is important. You would not market a rental property in the same way you would market an estate home overlooking the ninth hole of a prestigious golf course. You have to understand what motivates your audience and make sure your signage reflects that. Otherwise your sign is wasted money.
You must tell the sign readers what you want them to do. You might be surprised at how many marketers forget to throw this message in the face of the reader. If you want them to call, the phone number has to be big, bold, and bright. If you want them to stop and come inside because you are having an open house, you need to make that information the focus of your sign.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
Proofreading is your responsibility, not the printers. When the printer gives you a sign proof you need to look it over carefully. If there is a misspelled word, you can bet prospective purchasers will catch it, even if you do not. Realtors who, mistakenly, let incorrect and misleading information go up on a sign can get a call from the real estate commission.
It is not possible to put everything on a sign. One of the most common mistakes people make is loading a sign with so much copy and graphics it completely confuses the reader's eye. It's important to remember that most people are going to be driving by when they see the sign. They have to be able to take the information in quickly.
Effective signage helps sell houses. Ineffective signage can mean that a property sits on the market longer than necessary. Good Realtors know what the difference is.
Tailoring your signage to the most likely audience is important. You would not market a rental property in the same way you would market an estate home overlooking the ninth hole of a prestigious golf course. You have to understand what motivates your audience and make sure your signage reflects that. Otherwise your sign is wasted money.
You must tell the sign readers what you want them to do. You might be surprised at how many marketers forget to throw this message in the face of the reader. If you want them to call, the phone number has to be big, bold, and bright. If you want them to stop and come inside because you are having an open house, you need to make that information the focus of your sign.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
Proofreading is your responsibility, not the printers. When the printer gives you a sign proof you need to look it over carefully. If there is a misspelled word, you can bet prospective purchasers will catch it, even if you do not. Realtors who, mistakenly, let incorrect and misleading information go up on a sign can get a call from the real estate commission.
It is not possible to put everything on a sign. One of the most common mistakes people make is loading a sign with so much copy and graphics it completely confuses the reader's eye. It's important to remember that most people are going to be driving by when they see the sign. They have to be able to take the information in quickly.
Effective signage helps sell houses. Ineffective signage can mean that a property sits on the market longer than necessary. Good Realtors know what the difference is.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
No comments:
Post a Comment