Useful Information Regarding Mobile Billboard

By Jason Fisher


Marketers find new ways of advertising and creating brand awareness every day. Better technology seems to be very useful in making it easy for marketers to invent better ways of marketing their products. The use of portable billboards is one of the commonest methods that marketers use to reach more customers and increase sales. Here are facts regarding Mobile Billboard.

Billboards are favored by many marketers because they have one of the highest recall rates. The recall rate stands at 97 percent. Using this strategy to market products usually ensures that the highest number of customers is reached. As such, it is an effective method for one to use to gain new customers and make customers know about the existence of a product.

The billboards vary in size according to the preferences of the marketer. Most billboard trailers, however, are designed to be eight feet in width and 35 feet in length. A billboard that can cover the whole space therefore, can be accommodated. Big adverts like these are discernible from far. This adds on to the chances of more people being reached.

Billboards can also be used to generate awareness among the public. Brand awareness, parades, concerts, nightlife, shows and expos, special events, sales, grand openings, sporting events and seasonal promos are examples of such awareness. In addition, awareness about public service, political messages, movies and theaters, and hiring workers among others can be created using billboards.

How much it costs to advertise using moving billboards usually depends on a wide number of factors. First, the type of campaign that will be conducted using this method can greatly influence how much it will cost. Some campaigns need more coverage than others and will therefore cost much more. How long the campaign is supposed to last will also determine how much one ends up paying for the services.

The distance the trailer will have to cover during the campaign also determines how much an individual will pay. The more the distance travelled, say the entire day, will greatly increase the cost that one pays at the end of the day. If the trailer, however, spends almost the entire day parked in a specific place, the cost will be lower since fuel consumption is relatively lower.

There are many companies that provide this service to people and other companies. When one need to hire one, it is best to go to the company in person and place the order. Part of placing an order involves discussing the kind of banner one wants. Usually, the workers in the company will provide several formats, templates, and examples of banners to pick from.

Upon agreeing on the banner to use and how the entire campaign will be conducted, work begins. The locations where the trailer will go is agreed upon between the client and the company. To prove that the trailer was at the agreed locations, picture of the trailer are taken while in various locations. The cost of designing and producing the banner may be separate from the cost of carrying out the campaign.




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