History of the Pirelli calendar

By George Dodson


In the news lately, there have been calendars. That's due to the fact that the Mayan calendar foresaw the end of an era and 2012. They predicted a wholesale change in the beginning of a new 5000 year period, although they didn't predict the end of the world. Pirelli calendar is one of the most famous calendars that is not a topic of conversation.

The famous Pirelli found his tire and cable company in 1872. At that time, he only employed 45 people. earning thousands of dollars, thousands of people is what the company employs now. The company started the calendar in 1962 as an advertisement ploy. They aimed this calendar at key markets and originally featured tires. The photographer shot models on the beaches of Cote d'Azur later in the calendars history. Sophia Loren was one of the most famous models to appear in the calendar. Quite controversial was her decision to appear in the calendar in 2007 at the age of 72. The Pirelli calendar was not stopped by that as its producers have always been ahead of their time.

in 1974, the oil crisis caused recession and the calendar was discontinued. The calendar wasn't until it started up again 10 years later. The calendar still featured tires in some form or another, until the calendar became more sophisticated. The product was not necessarily shown finally.

Pirelli wanted only key people have this calendar and therefore the production was small is something you need to keep in mind. Its demand was high and availability rare.

This calendar became very famous around the world eventually. Part of the reason is obvious. It was part of the famous racing team. Pirelli started using the best photographers and models for its production. It was during this time, the decision was to make a limited number of them and make them valuable. Cindy Crawford, Kate Moss and Helena were among the models and the calendars became collectibles.

The narrative differed depending on the photographer. For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. He wanted a free spirit and natural tone to the layout. Bernard had lived in Africa, and he was familiar with the wild natural landscape.

Lead free paper was what the tire company printed the calendar. what Pirelli wanted is for it to be eco-friendly. Shooting the calendar models, he made sure of the environmental friendliness. In addition, he worked to protect a forested area in Costa Rico, to offset the number of the emissions used for producing the calendar.

Featuring Miranda Kerr, the very latest calendars is shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Womanhood theme is represented differently by Pirelli calendar each year. It's said to have a place of honor combining creativity, beauty and glamor. Its restriction on ownership and it limited run has added to the excitement.




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