The Reality About Advertising and marketing

By Rosemarie J. Smith


Most people think that the world of marketing and advertising is really exciting and alluring. There are so many people all over the world who are connected and employed to various advertising and marketing agencies yet many of them have no idea on some amusing secrets about the world of advertising and marketing. In fact, in this post you'll have an idea on the vital information about this matter.

On the year of 1955 the first advertisement on the legendary Marlboro cigarette was released. Mostly, masculine guys were featured on this advertising campaign including gunsmiths, players and also captain. A rugged cowboy was also featured in the Marlboro ad that has pulled a lot of fellows to purchase and patronize the said cigarette. It then paved way for the success of Marlboro to the patriots. However, the tale of the rugged cowboy ended when the problem broke about the death of the 3 of the men who appeared on the advertisement. All of these three people died because of lung cancer. Because of that event Marlboro was regarded as the "killer of the cowboy."

A funny reality about marketing and advertising is that being employed in a marketing company is more or less similar to working in a beauty salon. This may seem incorrect to many people but this is 100 % true. You'll certainly wonder why each time you watch ads on Tv about your favourite fried chicken it'd seem to look very delicious and mouth-watering but when you buy that fried chicken it does not look that good when cooked. The secret to that is done by the food stylish. The task of a food stylish is to make the food look good and yummy. All they need to do is paint the chicken to golden brown, put in some false garnishments and then sew the chicken's skin to make it appear tight. So when you see the chicken on your screen you'll surely long for it. Furthermore, many of the ads on TV are relating to food and beverages. People couldn't live without food because this is essential.

Ronald McDonald was primarily unveiled in the market on the years of 1960's and it was during 2010 that a group of advocates help the people understand that that Ronald McDonald caused the children and all other people who love their products to get obsessed of the unhealthy foods that they are offering and it has been tolerated for about half a century.

When you see advertisements on any type of detergent you will also see kids, flowers or see the sun on the background of it. This is because the advertising and marketing firms are utilizing the "affective conditioning" technique. People will certainly feel great about the product when they see it repeatedly and being related to different items.

In today's time, most parents are working for a living and kids are left at home investing more time on watching films and ads. That is why when the family goes to the mall for shopping with their kids will say by this and by that because they already saw it on the ads. Moreover, when you watch ads you will notice that child artists in advertisements that are meant for children are typically older than the target viewers. This is because celebrities on the ads will act as role models and kids younger than them would wish to be just like their idols. Kids are fond of imitating the actions and the words which they see and hear from the individuals they like.

As seen on television regarding a commercial on watches most of its watches are set to 10:10 since at that position the brand name of the watch is clearly seen and also it makes a smiley face on its frame.

The American Psychological Association declared that children at the age of 6- 8 could not understand advertisements but these kids are still considered to be reliable and true.

Before getting yourself so tangled up on the advertisements that you see on the television you should at least weigh things first. In most cases, there are many people out there who were misled and turned inverted because of some silly advertisements on televisions. The saying "What you see is what you get." is not true all the time. Different companies need the aid of an advertising firm to expose them to the marketplace and to make every person like their product.




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