To say that many people view Lego block building as a hobby would be an understatement. After all, it's important to note that these have been able to appeal to a number of individuals, both children and adults alike. It's clear that these blocks are able to reach out to many people but I do not think that many people truly understand the extent of this idea. Here is just one of many stories that those who specialize in car wraps will be able to bring to your attention.
Adweek posted an article regarding a man by the name of Marco Sodano and his endeavors involving Lego blocks. Sodano, an Italian designer who works as an art director, was able to create some of the most impressive Lego block models with accuracy set in place. In fact, one could argue that he was able to use these Legos as almost like a collective medium for the purposes of art. What's even worthier of note, though, is that he isn't focusing on his work alone.
Sodano made it a point to state that his works could instill, "...the belief that every child with Lego can become a great artist." The idea of children being able to become great artists is tremendous, to say the least, and it should encourage them to work even harder. As a result, the incorporation of Lego blocks shouldn't come as much of a surprise, seeing as how they do have a broad level of appeal, as referenced earlier. Models can be made with precision, provided the best level of care is set in place.
One can also make the argument that this is an ideal form of advertisement for Lego and creators of car wraps will be able to agree. Companies along the lines of JMR Graphics can attest to the fact that advertising can come in a number of different forms, ranging from traditional physical media to the more modern digital aspects. I feel as though Lego has been able to play to the former, incorporating said physical items in order to create items that can attract the attention of anyone.
In most cases, Lego blocks are treated as leisurely items and I am sure that others would be able to agree. In scenarios like these, though, Lego can very well be implemented for the purpose of art and I believe that the impact that these blocks can have on children and adults alike shouldn't be overlooked. With effort, these blocks could very well help children become better artists. In addition, a story like this can only do wonders for the Lego brand overall.
Adweek posted an article regarding a man by the name of Marco Sodano and his endeavors involving Lego blocks. Sodano, an Italian designer who works as an art director, was able to create some of the most impressive Lego block models with accuracy set in place. In fact, one could argue that he was able to use these Legos as almost like a collective medium for the purposes of art. What's even worthier of note, though, is that he isn't focusing on his work alone.
Sodano made it a point to state that his works could instill, "...the belief that every child with Lego can become a great artist." The idea of children being able to become great artists is tremendous, to say the least, and it should encourage them to work even harder. As a result, the incorporation of Lego blocks shouldn't come as much of a surprise, seeing as how they do have a broad level of appeal, as referenced earlier. Models can be made with precision, provided the best level of care is set in place.
One can also make the argument that this is an ideal form of advertisement for Lego and creators of car wraps will be able to agree. Companies along the lines of JMR Graphics can attest to the fact that advertising can come in a number of different forms, ranging from traditional physical media to the more modern digital aspects. I feel as though Lego has been able to play to the former, incorporating said physical items in order to create items that can attract the attention of anyone.
In most cases, Lego blocks are treated as leisurely items and I am sure that others would be able to agree. In scenarios like these, though, Lego can very well be implemented for the purpose of art and I believe that the impact that these blocks can have on children and adults alike shouldn't be overlooked. With effort, these blocks could very well help children become better artists. In addition, a story like this can only do wonders for the Lego brand overall.
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Please visit JMR Graphics if you are intrigued in utilizing car wraps for brand awareness.
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