Could Internet Marketing Companies Benefit From Twitter's Promoted Video?

By Robbie Sutter


It goes without saying that Internet marketing companies have many different ways to ensure that their messages reach as many people as possible. As a result, you can be certain that video will be implemented, though I believe this to be the easiest sort of content for anyone to take in, regardless of age. "Promoted Video," as a result, should be brought to the attention of the aforementioned companies. In order to understand what Twitter will offer, as far as this service is concerned, there are certain details to go over.

According to an article on TechCrunch, Promoted Video is a system from Twitter designed in order to help brands. Specifically, companies will be able to upload and distribute their video content through the Twitter network as a result of this system. It's an interesting topic, to say the least, and it is one that I am sure Internet marketing companies across the board will want to look into. After all, promising tools like these deserve attention from companies such as fishbat.

One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.

The report also mentioned a particular system called CPV, or Cost Per View, associated with Promoted Video. What CPV means, in essence, is that advertisers will only pay for these efforts when user engagement is seen. Not only will this allow every company to have a fair shot but it goes to show that, if Promoted Video proves to be successful, the intricacies behind it are impressive. With this in mind, the long term benefits of this particular system should not overlooked.

The question must be asked: can Promoted Video hold its own over time? I believe this to be true, especially when you consider the notoriety associated with the Twitter and the desire to try out new tools for marketing purposes. It's difficult to say whether or not this method will be effective since it is still rather recent. Nonetheless, Promoted Video has plenty of attention brought into it, which will help others see if the potential can, indeed, be realized.




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1 comment:

  1. Yeah!! sure why not twitter is the best place to get professional traffic. So, promoting on twitter will be helpful no matter what kind of company it is?

    ReplyDelete