Attracting Customers By Using Unique Promotional Items

By Anthony Clark


A lot of companies will at some point require advertising or marketing to increase sales and attract customers. Radio commercials and adverts in the local press can be effective and this works for a lot of businesses. Another way of boosting business is by using unique promotional items and many are now available.

Marketing merchandise comes in various forms and there are different ways to target your potential customers. Clothing has been a very popular way for many years and many firms will use shirts, hats and jackets with their name, number or logo printed on to them. Other ways to attract people include music, lights and videos featuring your name or images of products you sell.

A lot of companies will attend exhibitions and conferences and hand out things that feature their name or logo. In recent years flash drives with text or pictures on have become very popular as give away items. Another modern day item that is proving a winner is mobile phone cases and tablet protectors which can be customized to advertise your services.

Many of the big companies with huge budgets will use transport to advertise their business and services. Cars, trucks and trains have all been used for marketing and are a great visual way to promote a company. Other more extravagant and costly methods include aircraft and hot air balloons which have been customized to the companies design.

Giving away something for free is always a great way to attract new customers to your business. Food retailers often give away free samples of the products they have on sale and this will often result in increased sales. Giving free admission to children who have an accompanying adult with them is also a good idea when trying to boost trade.

If you campaign is trying to attract small children and you are giving product away it is imperative that the items are suitable for youngsters. Any merchandise purchased from another company should be checked o ensure it is fit for the job. Any products with sharp or protruding edges and things that are fragile should be avoided.

There are a lot of companies in business who specialize in making marketing merchandise for promotional purposes. After contacting the firm and giving them an idea of what you are looking for they will help you to select the correct products. A meeting with an expert in marketing can also be useful as they can often come up with ideas and suggestions that you may not have previously considered.

When using items to promote your company it is always better to use a good quality product if your budget will allow. Giving away something that breaks or wears out very quickly can have the opposite effect and this should be avoided. When you are using pieces of clothing it is very important to offer as many sizes as you can and in various colors especially if you are going to give it to potential customers.




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