Boosting Business With Custom Trade Show Swag

By Kenneth Miller


The majority of businesses will need to use marketing tools and advertising to improve sales, increase profits and to draw in new customers. Advertising on television and radio, locally in newspapers and on the internet is a proven way of marketing. An alternative way is to use custom trade show swag and there are various options available to you.

Swag is an item that you give to potential customers for free and you will need to think carefully about the type of product you wish to hand out. Things such as t shirts, baseball hats and other items of clothing with your company name or logo are very popular. Many other businesses will hand out sweet jars with their name on or items such as drinks bottles and snack boxes.

Many businesses have noticed an increase in profits after handing out free items at trade exhibitions and other public events. Mini flash sticks with logos and are very effective and they can be reused afterwards by the recipient. Other good promotional items, which are also useful to those who receive them, are cell phone skins and laptop bags with your company logo printed on.

Giving out free merchandise is always effective and is a very good marketing tool for any type of business. Most food manufacturers will often give away samples of their wares to attract potential clients and this is a proven promotional technique. It is always advisable to try and speak to people you give your merchandise out to so that you can promote your product on a one to one level.

When your marketing campaign is trying to attract young children it is extremely important that any freebies you give out are safe and suitable for kids. If you are purchasing your promotional items from an outside company you should check that it conforms to safety standards. Any item with glass, sharp edges or small pieces should be avoided and it will be better to use things such as dolls, teddy bears and coloring books.

When you need to get swag made to promote your business there are many firms that will make and custom print your items. Many web based companies now specialize in promotional merchandise and after emailing them they can advise you and make a batch of your items. It is worth speaking to then directly before ordering as they may have some suggestions or ideas that you may not have considered.

When you plan to attend a show or public event it is imperative that you have enough swag to hand out every day. Some events will last for many days and if your stock runs low you will create the wrong impression to potential new customers. It will be better to take along too much merchandise and use it again at future shows and events.

It is essential to use the highest quality of product that your marketing budget will allow. If you hand out free stuff away and it breaks or is not fit for purpose it will give your potential clients the wrong idea. When you use clothing to promote your company, you should always offer shirts in various sizes and colors, to appeal to a wider market.




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