No business can really afford to skimp on marketing in today's competitive world. Most companies understand a website is a necessity and that it must have as professional an appearance as possible. When people are planning an annual vacation or a business trip, they go online to get information about air lines, attractions, and accommodations. While price is usually an important consideration, the way a hotel video production presents the establishment and influences its audience is critical.
Large, chain hotels have millions of dollars to spend on marketing each year. Smaller, independent hotel and inn owners and managers may think they cannot challenge their corporate competition, but that is not true at all. There is a strong market for the smaller companies if they are smart enough to focus on who their customers are.
It is always a bad idea in the advertising world to try to go in all directions at once, especially if you have limited funds. For managers and owners of small, independent hotels and inns, the kind of image you project can make all the difference. You know whether or not you want to cater to an adults only clientele or prefer catering to families with child friendly rooms and simple menu selections in your restaurant for instance.
Maybe you want to expand your customer base or your brand. You may want to keep in touch with guests who have enjoyed your accommodations in the past. You will have to decide what your target is and make certain everyone on your team is focused on just those goals. Anything that doesn't further your message, no matter how original or interesting it may be, should be avoided.
Wherever possible you should take advantage of the advertising other businesses are already doing. You can place ads on their sites and provide links to yours. You should use this strategy as much as possible to make it as easy as possible for the general public to find you. It may be a good idea to publicize area attractions, restaurants, and shopping on your video before you get down to the specifics of your property.
You should always track the traffic to your website. You will want to know how long visitors stay and which pages are most popular. This way you can make any necessary adjustments and maximize what is working well. Most viewers like virtual tours that give them a good idea of what they can expect if they book accommodations at your establishment. You should show as much of your property as possible utilizing friends, family, or willing guests in the videos having a great time.
It is always a good idea to spotlight any specials or package deals you have available. There may be something you can tease your viewers with it to get them to come back to your website on a regular basis. A good marketing team will have a lot of creative ideas.
Every dollar you spend on marketing should be working for you. Getting feedback from guests is a great way to find out if your advertising is effective or needs some rethinking.
Large, chain hotels have millions of dollars to spend on marketing each year. Smaller, independent hotel and inn owners and managers may think they cannot challenge their corporate competition, but that is not true at all. There is a strong market for the smaller companies if they are smart enough to focus on who their customers are.
It is always a bad idea in the advertising world to try to go in all directions at once, especially if you have limited funds. For managers and owners of small, independent hotels and inns, the kind of image you project can make all the difference. You know whether or not you want to cater to an adults only clientele or prefer catering to families with child friendly rooms and simple menu selections in your restaurant for instance.
Maybe you want to expand your customer base or your brand. You may want to keep in touch with guests who have enjoyed your accommodations in the past. You will have to decide what your target is and make certain everyone on your team is focused on just those goals. Anything that doesn't further your message, no matter how original or interesting it may be, should be avoided.
Wherever possible you should take advantage of the advertising other businesses are already doing. You can place ads on their sites and provide links to yours. You should use this strategy as much as possible to make it as easy as possible for the general public to find you. It may be a good idea to publicize area attractions, restaurants, and shopping on your video before you get down to the specifics of your property.
You should always track the traffic to your website. You will want to know how long visitors stay and which pages are most popular. This way you can make any necessary adjustments and maximize what is working well. Most viewers like virtual tours that give them a good idea of what they can expect if they book accommodations at your establishment. You should show as much of your property as possible utilizing friends, family, or willing guests in the videos having a great time.
It is always a good idea to spotlight any specials or package deals you have available. There may be something you can tease your viewers with it to get them to come back to your website on a regular basis. A good marketing team will have a lot of creative ideas.
Every dollar you spend on marketing should be working for you. Getting feedback from guests is a great way to find out if your advertising is effective or needs some rethinking.
About the Author:
Find a summary of the benefits you get when you use hotel video production services and more info about a reliable service provider at http://luxmedia.co right now.
No comments:
Post a Comment