In this article we will be describing common differences between two advertisement platforms: First Banner and Google AdWords technologies:
1. As you probably know, Google AdWords is Pay Per Click advertisement technology. In order to get visits to your page people should click on your link in google paid search results and you are paying for each click price which depends on price of particular keyword. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to $400 per click or more (for some keywords). With First-Banner owning keyword is like owning domain for whole year, which means that you only pay for owning keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google AdWords campaign you need to constantly compete with companies who are advertising on same keyword that you are and it results in setting higher price for your keywords than your competitors. Sometimes your return of investment on keywords can be negative and you should be highly trained professional in order to get positive results. With First-Banner you will just need to set website URL for keyword and get ready for keyword targeted traffic to your website.
3. Your advertisement budget can slightly vary in Google AdWords, depending on keywords and number of impressions that you choose. First-Banner.com has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone does a search of your keyword, First-Banner.com already displays your website in frame so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. And Finally, Google AdWords works only with Google Search Engine and partner network, while First-Banner works on All Major Search Engines, plus many other popular websites with ability to search keywords!
6. Most important advantage is fraction of cost versus AdWords. Sometimes it can be as low as 5-10% of AdWords cost.
With all advantages and disadvantages of this First-Banner.com, you have enough information to decide which model is best for you. I'm trying to use both of them in order to get maximum results.
1. As you probably know, Google AdWords is Pay Per Click advertisement technology. In order to get visits to your page people should click on your link in google paid search results and you are paying for each click price which depends on price of particular keyword. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to $400 per click or more (for some keywords). With First-Banner owning keyword is like owning domain for whole year, which means that you only pay for owning keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google AdWords campaign you need to constantly compete with companies who are advertising on same keyword that you are and it results in setting higher price for your keywords than your competitors. Sometimes your return of investment on keywords can be negative and you should be highly trained professional in order to get positive results. With First-Banner you will just need to set website URL for keyword and get ready for keyword targeted traffic to your website.
3. Your advertisement budget can slightly vary in Google AdWords, depending on keywords and number of impressions that you choose. First-Banner.com has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone does a search of your keyword, First-Banner.com already displays your website in frame so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. And Finally, Google AdWords works only with Google Search Engine and partner network, while First-Banner works on All Major Search Engines, plus many other popular websites with ability to search keywords!
6. Most important advantage is fraction of cost versus AdWords. Sometimes it can be as low as 5-10% of AdWords cost.
With all advantages and disadvantages of this First-Banner.com, you have enough information to decide which model is best for you. I'm trying to use both of them in order to get maximum results.
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