An Introduction To Email Marketing

By Ron Stucky


There is no magic formula to creating a highly profitable list. And, there is no secret method that you have to discover. Insider only fancy techniques? None of these exist. To be honest, there might be, but this will not help you. Anyone that builds a successful email marketing list builds a solid foundation before anything else happens. There are some solid and tested techniques that will help you create a highly profitable list. It's easy to let these things fall by the wayside when some new and shiny method starts to become popular. Tried-and-true techniques are tried-and-true for a reason. Now let's look at some strategies that you should always remember.

Segmentation will help you build your list quickly. If you have an autoresponder, the best way to segment your list is by moving customers from the "prospect" list to the "buyer" list automatically. Make sure that you use different messages in autoresponders when doing this. When people buy from you, it is not in your best interest to market the same item to them once they have already made the purchase. You could actually alienate people completely by doing this. The thing you need to do is keep in touch with them and thank them for making the purchase that they did. The easiest way to do this is with segmented lists. All you have to do is use a subscription-based autoresponders that has this option.

Don't lower yourself to using rehashed PLR in your emails. So many email marketers pad their mailings with cheap PLR content. Show your readership more respect. It's true that some days can be slow on the news front. It is true that it takes time to come up with solid and good content that your readers will find valuable. That's fine! You are better off sending out a few emails with excellent content than sending out a bunch of them that feature poor quality content.

Your readers will be happy that they don't have to wade through tons of mediocrity. Their appreciation of you will grow exponentially if you take the "fewer but better quality messages" approach.

Your list should not receive too many emails. Sending out several emails a week is what some people recommend. Emails with articles should be sent out to your subscribers giving them something to read every 72 hours. However, this is not always the best thing to do. Since it is your list, you ought to know what is best to do. You know what you've promised your list. These are your people. It is important that you provide everything that they want. If the people on your list do not have the time to read lots of emails, you really should moderate how many you send out each week. There are all sorts of things that are tempting when it comes to email marketing. Every day it seems like some new flashy technique is being revealed what will double or even triple your profits. Some of these offers will not work but for a short while. If you really want to be able to keep earning a good income from your list it's best to stick with the basics. In this article, we have shown you a couple of them. Do you know any more? Try to think of them today!




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