Advertising agencies are businesses which create, prepare and distribute marketing for their clients. This encompasses any other promotional activity which may be needed. Political advertising agencies focus on working for parties or candidates. They tend to condense the political philosophy into powerful messages and communicate them to the voting public. They seek to influence who the electorate votes for.
Sometimes they try to condense the political message into a powerful slogan. If done well, this can considerably increase a candidate's chance of winning. Famous examples of this include; "Yes We Can", used during Barack Obama's election in 2008. During Ronald Reagan's race to The White House in 1980, his campaign used the powerful slogan; "Let's Make America Great Again". In 1992, Bill Clinton used "It's Time To Change America".
Media buying is an important part of the work of an agency. This is about working out which media is the best for reaching the target audience and delivering the correct message to them. A good agency will have experience of doing this not just in politics but in other sectors such as business. This sort of knowledge will help build the candidate's brand more effectively.
Lots of agencies offer their clients a market research service. This can be important because it's help in deciding the best strategy for the candidate to reach their target audience. The research often includes an analysis of the targets in order to figure out whether a strategy will be effective or not. The objective of the market research is to find niche markets and get a detailed picture of their characteristics.
Many agencies offer a video production service to their clients. This tends to include scriptwriters and a full technical crew. They aim for high quality production values. Youtube has become a very popular platform in the last few years, so campaign videos have become a useful way of getting the message across to the public.
Due to the increase in popularity of websites such as Facebook, Twitter, and LinkedIn, social media marketing is now crucial for politicians. Usually, the agency will design a complete social media marketing strategy for clients. If done well, the candidates message can spread quickly and win many new followers as a result.
Search engine marketing has grown in importance recently. Advertising on Google is the most obvious example of this. The goal here is to get more people to visit the candidate's website and increase the number of voters who see their messages. The website could look stunning but if it is not advertised then few people will visit it.
Many companies believe that political advertising agencies have a tough time compared to others in the industry. This is because political campaigns are only alive for a limited period of time, that is up until election day. Consequently, it is difficult to really build a brand. Also, they say that election campaigns are ego driven, they are about the candidates, and so designing clever advertising is a waste of time. On the other hand, agencies can make a lot of money while working on elections.
Sometimes they try to condense the political message into a powerful slogan. If done well, this can considerably increase a candidate's chance of winning. Famous examples of this include; "Yes We Can", used during Barack Obama's election in 2008. During Ronald Reagan's race to The White House in 1980, his campaign used the powerful slogan; "Let's Make America Great Again". In 1992, Bill Clinton used "It's Time To Change America".
Media buying is an important part of the work of an agency. This is about working out which media is the best for reaching the target audience and delivering the correct message to them. A good agency will have experience of doing this not just in politics but in other sectors such as business. This sort of knowledge will help build the candidate's brand more effectively.
Lots of agencies offer their clients a market research service. This can be important because it's help in deciding the best strategy for the candidate to reach their target audience. The research often includes an analysis of the targets in order to figure out whether a strategy will be effective or not. The objective of the market research is to find niche markets and get a detailed picture of their characteristics.
Many agencies offer a video production service to their clients. This tends to include scriptwriters and a full technical crew. They aim for high quality production values. Youtube has become a very popular platform in the last few years, so campaign videos have become a useful way of getting the message across to the public.
Due to the increase in popularity of websites such as Facebook, Twitter, and LinkedIn, social media marketing is now crucial for politicians. Usually, the agency will design a complete social media marketing strategy for clients. If done well, the candidates message can spread quickly and win many new followers as a result.
Search engine marketing has grown in importance recently. Advertising on Google is the most obvious example of this. The goal here is to get more people to visit the candidate's website and increase the number of voters who see their messages. The website could look stunning but if it is not advertised then few people will visit it.
Many companies believe that political advertising agencies have a tough time compared to others in the industry. This is because political campaigns are only alive for a limited period of time, that is up until election day. Consequently, it is difficult to really build a brand. Also, they say that election campaigns are ego driven, they are about the candidates, and so designing clever advertising is a waste of time. On the other hand, agencies can make a lot of money while working on elections.
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