Benefits Of Channel Letters Charleston

By Leanne Goff


Upon consideration of using channel letters Charleston residents ought to understand that the letters can have either graphics or type, or both, that assist customers in identification and finding of particular businesses. Their installation is done on portions of buildings which are seen easily and can allow the signs to be seen at night. The signs are thus useful during the day but also at night when darkness falls. As a matter of fact, the lettering is more conspicuous at night.

One main reason why this technique is preferred to traditional signs is because city building codes normally allow for more square footage with channel letters. Also, when traditional signs are used, there is counting of the rectangle face against allowed square footage. When it comes to channel letters however, it is only lettering that is taken into account. The face of the particular building is never considered as a sign face. Therefore, every letter can be made larger and thus viewed from far.

This technique of advertisement makes use of Light Emitting Diode technology so that customers are able to see them at night. The lettering is constructed using metal or high grade plastic on the sides and translucent colored Plexiglas that serves to allow light to emit from each letter whenever power is turned on.

LED technology is superior to neon for various reasons. Neon lights tend to be more costly and take a lot of time to fabricate. Further, they can be easily broken. There also are chemicals such as mercury contained in neon that are deemed hazardous to the environment. LEDs last longer and will rarely fail or need replacement.

One other advantage of channel lettering is the fact that the pieces used do not just have to be letter-shaped. Logos can also be designed that help in helping in branding and identification. There is a very wide range of colors and fonts that can be used. Moreover, there is also the use of custom molding which can be done to the exact specifications of business owners. Possibilities can also be expanded through addition of three dimensional aspects to logos. Each letter is fabricated with bevels, with depth also being added to the logos for uniqueness.

The charges for the installations vary depending on materials that are used. The fortunate thing however is that the prices end up being affordable because of competition among different service providers. For people that may not know any trusted service providers, using reliable firms can offer guarantee of great results.

There are various forms of channel lettering. There are raceway mounted ones that are attached to long and narrow rectangular aluminum boxes that are called raceways. They have such electrical components as wirings and power supplies. Instead of getting every letter to be mounted on the walls, they get mounted on a raceway that is mounted on the particular wall.

In considering using channel letters Charleston business owners could also make use of direct mounted lettering. Contrary to what happens in raceways, in this case there is direct attachment of the signs to surfaces of the buildings. Wiring is then fed through the wall. Such installations look cleaner.




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