Marketing entails the sense of sight, which is something that just about anyone can agree with. Car wraps, for instance, are designed to catch the attention of a given audience and only the sharpest of designs will be able to come into effect in the long term. However, is it possible that more than sight can be utilized in the long term? After a recent story that came to my attention, scent can seemingly be brought into effect to create stronger marketing, provided the efforts are robust enough.
Authorities such as JMR Graphics understand that sight is vital when it comes to marketing products but is that all that can be utilized? It doesn't seem like this is the case, as an article on the Drum went into detail about McCain Potatoes and its potato-scented taxi that would travel along. Anyone who understands car wraps in general can tell you that these are quite dependable as far as advertising is concerned. The idea of smell is another story but it's one that can prove to be engaging.
While the taxi idea itself is quite creative, you may be curious as how it will carry out the objective of marketing. The report said that it would be able to cruise around different areas, amongst them being York, London and Birmingham. People in said areas would be given free rides and during five-minute intervals, the car would emit the scent of oven baked jacket potato. This is a strong idea to consider and it is one that McCain Potatoes was able to bring to the forefront.
One of the rules about marketing in general, from what I have learned, is to keep things as unique as possible. You want to make sure that you are able to create a method that is different from the competition and it goes without saying that incorporating scent is able to stand out. When you are left in the presence of a potent scent that is pleasant to the nostrils, it's likely that you are going to want to try whatever food was being picked up. In this regard, McCain Potatoes was successful.
I couldn't help but liken this method to the Chocolate World Tour from Hersheypark. This ride would bring you through the various stages of the chocolate-making process but throughout the ride, the passengers can pick up on the scent of said chocolate as well. It's easy to draw a comparison to McCain Potatoes, especially when it seems as though very few brands are able to bring more than the sense of sight into effect. If nothing else, I believe that this can be looked back on as a remarkable experiment.
Authorities such as JMR Graphics understand that sight is vital when it comes to marketing products but is that all that can be utilized? It doesn't seem like this is the case, as an article on the Drum went into detail about McCain Potatoes and its potato-scented taxi that would travel along. Anyone who understands car wraps in general can tell you that these are quite dependable as far as advertising is concerned. The idea of smell is another story but it's one that can prove to be engaging.
While the taxi idea itself is quite creative, you may be curious as how it will carry out the objective of marketing. The report said that it would be able to cruise around different areas, amongst them being York, London and Birmingham. People in said areas would be given free rides and during five-minute intervals, the car would emit the scent of oven baked jacket potato. This is a strong idea to consider and it is one that McCain Potatoes was able to bring to the forefront.
One of the rules about marketing in general, from what I have learned, is to keep things as unique as possible. You want to make sure that you are able to create a method that is different from the competition and it goes without saying that incorporating scent is able to stand out. When you are left in the presence of a potent scent that is pleasant to the nostrils, it's likely that you are going to want to try whatever food was being picked up. In this regard, McCain Potatoes was successful.
I couldn't help but liken this method to the Chocolate World Tour from Hersheypark. This ride would bring you through the various stages of the chocolate-making process but throughout the ride, the passengers can pick up on the scent of said chocolate as well. It's easy to draw a comparison to McCain Potatoes, especially when it seems as though very few brands are able to bring more than the sense of sight into effect. If nothing else, I believe that this can be looked back on as a remarkable experiment.
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