What You Need To Learn About Facebook Marketing

By Nettie Markhamp


Do you have a Facebook business page? If not, you're missing a golden opportunity. If you do have your business on Facebook, then you should ensure you're utilizing the right strategies. Continue reading for some great advice about Facebook marketing.

Talk to your fans. If you have people posting to your page, pay attention to them. Many businessmen that are successful have received great marketing ideas that work from the general public. Don't ever ignore your fans as they have a good idea as to what they are looking for.

Always respond to comments written about you or to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Link all of your content to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Chose what you share as an update carefully. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates ought to be entertaining, helpful and educational. Facebook Insights can show you what successful updates look like.

Offer an exclusive product to people who "like" your page. Likes are something that can make your Facebook page popular. Think about offering something people are going to be interested in. You can also enter them into a contest if they like your page. Making it lucrative can work well for you.

If someone takes the time to comment on your wall, give them the courtesy of a response. This will show that you care about what they have to say. Facebook is similar to a phone call, you would respond to that, right?

Have your fans participate in decisions about your company. People like to feel that their opinions are important and valued. There's no better way than to get your community involved in making decisions for your company. As an example, a blogger could have readers vote on a topic they'd like to hear about.

Why do you want a Facebook page? Do not just have a Facebook because it is the "in" thing to do. Do you utilize it as a means to speak to customers. Or do you have one so your customers are able to contact you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.

You may find some difficulty the first few weeks of using Facebook. It can be helpful to put a Facebook link on your website. This will allow people to get connected with your business. It's not as intrusive as various other types of marketing. When fans "like" the business via Facebook, you can update them on what happens in your business easily.

Learn which Facebook marketing practices to avoid. There are lots of different examples available. People usually are on the lookout for good practices, but they usually don't look into ones that are bad. Make sure you buck the trend and also learn what does not work.

Try responding to every comment you receive. This means to respond to inbox messages and those left on the main page. It will be a lot of work, but users will appreciate the personal touch that this adds.

Your website and Facebook page should look similar. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. Visual cues make branding easy. Making it different can confuse loyal customers.

If your business isn't on Facebook yet, you should be inspired to change that now. This article should have provided you with much of what you need to start, so stop making excuses. Regardless of your history with Facebook, there is always room for improvement. Apply these tips for improved results.




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