When it comes to the types of subjects that students and children alike will be exposed to the most, it's hard to deny the impact that drinking and driving can have. There are various dangers to be seen here and there should be attention drawn to this particular topic through various means. Is it possible that items like bus wraps can make this more of a focal point? Judging by a recent article that spoke about the benefits of billboards, I have reason to believe that this is true.
CN Weekly posted an article about a winning billboard that was designed with the intention of directing the attention of viewers towards the topic of drinking and driving. Victoria Barone, a 17-year-old New York high school student was the individual responsible for this particular item being made. This idea is interesting enough but the way that the billboard in question was made is especially intriguing. Execution is crucial, after all, and those who create bus wraps will be able to agree.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
Sometimes it is the simplest messages that can have the greatest impact in the long term. While you may have the intention of creating dynamic images for the purpose of marketing, it may not be necessary. You may be better off going with simpler designs so that bus wraps, billboards, and what have you are easier to digest. Their messages will be clearer as well. No matter what the cause is, no one should overlook the potential associated with this form of marketing.
CN Weekly posted an article about a winning billboard that was designed with the intention of directing the attention of viewers towards the topic of drinking and driving. Victoria Barone, a 17-year-old New York high school student was the individual responsible for this particular item being made. This idea is interesting enough but the way that the billboard in question was made is especially intriguing. Execution is crucial, after all, and those who create bus wraps will be able to agree.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
Sometimes it is the simplest messages that can have the greatest impact in the long term. While you may have the intention of creating dynamic images for the purpose of marketing, it may not be necessary. You may be better off going with simpler designs so that bus wraps, billboards, and what have you are easier to digest. Their messages will be clearer as well. No matter what the cause is, no one should overlook the potential associated with this form of marketing.
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Contact JMR Graphics if you have any questions about the benefits connected to bus wraps.
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