When talking about advertising, it seems like location is going to be focused on and understandably so. It seems like certain goods and services are able to present themselves better in certain locations, as long as they make sense. It's a complicated matter, to say the least, but it seems like PepsiCo has been able to attain a firm grasp on this. With that said, is it possible that PepsiCo's latest efforts can draw the attention of those who create car wraps, billboards, and other products meant for outdoor marketing?
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
One of the challenges associated with out-of-home marketing, from my perspective, is the idea of space. In one sense, you want to make sure that you have the space needed in order to present your message as prominently as possible. With that said, attaining too much space can run the risk of messages being saturated and, as a result, harming products in terms of sales. It's clear that awareness is needed for greater advertising but the idea of awareness in question is one that requires care.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
While it's clear that location is a necessary component of out-of-home advertising, companies have to make it a point to put forth the best efforts. These may be rooted in the ways that items are showcased or how visible they are. PepsiCo understood these types of points and went on to create a marketing method that would undeniably draw in customers. With a story like this, it would not surprise me to see a spike in sales of PepsiCo products in the near future.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
One of the challenges associated with out-of-home marketing, from my perspective, is the idea of space. In one sense, you want to make sure that you have the space needed in order to present your message as prominently as possible. With that said, attaining too much space can run the risk of messages being saturated and, as a result, harming products in terms of sales. It's clear that awareness is needed for greater advertising but the idea of awareness in question is one that requires care.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
While it's clear that location is a necessary component of out-of-home advertising, companies have to make it a point to put forth the best efforts. These may be rooted in the ways that items are showcased or how visible they are. PepsiCo understood these types of points and went on to create a marketing method that would undeniably draw in customers. With a story like this, it would not surprise me to see a spike in sales of PepsiCo products in the near future.
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