Getting your company name out there is not as easy as you may have thought when you started. You may have done a lot of things you think, correctly, have been done by every other business. This included newspaper advertising, radio and you looked at the bill for television and decided that was not for you. One thing you left out might have been a billboard truck Texas companies use to get into every ones face.
With newspapers and radio, in order to get your name out there, it must be heard or, more importantly, seen by as many people as possible. That means that a large board, such as the ones you see along any highway, installed on the back of a flat bed truck and driven around the Dallas, TX area can have a big impact. People just have to see it and they are attracted to it, thus, your name gets into their mind and stays there for a while.
The way the system works is quite easy to imagine. You have already seen at least one of these driving along the street. Most of them are static displays or an advertising message. Some of them have changing messages, electronically changing every few minutes. This makes sure that different things are displayed and all of them point back to you.
The advertising company that offers these may assign someone to do the driving. The firm will help you know where your target market probably is. This is based on their traditional advertising efforts with other businesses in the area.
Other firms will offer the use of this vehicle for you and or a designated employee to drive. This way there is the ability to get everywhere you think you need to be in order to get your message out. Since advertising is no good if the right people do not see it, this opens all of the possibilities. If you think you need exposure to people coming out of the next football game, you can be there.
The advertising company who owns the truck will provide an advertising executive to work with you on a campaign. They have the computer savvy to make the electronic one work as it should. No matter what they come up with as the copy, it is your name and your company, so it should reflect what you want to say and, of course, that should be in good taste.
That electronic sign might be the best option as it can resemble the old Burma shave sign series of old. They begin with a word and, as you drive by, each sign will build on that until the whole message has been shown to all who go by. The last sign always said Burma Shave to announce who brought the message and the fun. Your last panel would have your phone number and or address
They say that without advertising you would not know something was available. The corollary of that, in this case, is that without seeing your name and without seeing where to go to get what is offered, you do not know it is right around the corner. Get noticed by people, right on their street, so your name is in front of them and they will come and find you.
With newspapers and radio, in order to get your name out there, it must be heard or, more importantly, seen by as many people as possible. That means that a large board, such as the ones you see along any highway, installed on the back of a flat bed truck and driven around the Dallas, TX area can have a big impact. People just have to see it and they are attracted to it, thus, your name gets into their mind and stays there for a while.
The way the system works is quite easy to imagine. You have already seen at least one of these driving along the street. Most of them are static displays or an advertising message. Some of them have changing messages, electronically changing every few minutes. This makes sure that different things are displayed and all of them point back to you.
The advertising company that offers these may assign someone to do the driving. The firm will help you know where your target market probably is. This is based on their traditional advertising efforts with other businesses in the area.
Other firms will offer the use of this vehicle for you and or a designated employee to drive. This way there is the ability to get everywhere you think you need to be in order to get your message out. Since advertising is no good if the right people do not see it, this opens all of the possibilities. If you think you need exposure to people coming out of the next football game, you can be there.
The advertising company who owns the truck will provide an advertising executive to work with you on a campaign. They have the computer savvy to make the electronic one work as it should. No matter what they come up with as the copy, it is your name and your company, so it should reflect what you want to say and, of course, that should be in good taste.
That electronic sign might be the best option as it can resemble the old Burma shave sign series of old. They begin with a word and, as you drive by, each sign will build on that until the whole message has been shown to all who go by. The last sign always said Burma Shave to announce who brought the message and the fun. Your last panel would have your phone number and or address
They say that without advertising you would not know something was available. The corollary of that, in this case, is that without seeing your name and without seeing where to go to get what is offered, you do not know it is right around the corner. Get noticed by people, right on their street, so your name is in front of them and they will come and find you.
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