Professional Article Marketing Strategies to Help You Find Success

By James Steele


Article marketing has undergone some significant changes in the last couple of years, with Google becoming stricter about ranking sites. Not long ago, there were two alternative strategies if you were an article marketer. Although some article marketers took the path of syndication, which meant producing high quality articles, a larger number focused more on quantity, relying on the directories to get their articles quickly ranked. Since the updates, however, the search engines are really interested in ranking only quality articles, so it's not enough to simply have them published in a directory.

You may be wondering what the ideal length of your articles should be for marketing purposes. The minimum length that most article directories allow is usually between 250 and 300 words, though 500 is probably average. Articles that are 800 to 1000 words or even longer will obviously cover the topic in more detail. If you want to maximize the impact of your articles, you should make them longer. To begin with, a longer article has a better chance of being syndicated by an authority site. Just as importantly, longer articles that appear on your own blog will have a better chance of getting well ranked by the search engines.

The foundation for all quality content emanates from the research that goes into it plus the sources of your research. Very many thousands of people have consistently and routinely relied on article directories as a source of information for articles. As a result of this, there's little originality in most articles, as they're all basically rewriting the same content. If you want to set yourself apart, you have to look further. There's quite a bit of untapped information offline, in books, magazines, newspapers and journals. If you want to create truly original and high quality content, consider expanding your horizons when doing research.

I will not bend your ear about the benefits of marketing at FaceBook since we all know the value or at least the possibilities. You can create groups or join groups that are related or in your niche. The need to only publish terrific content is obvious, and you cannot deviate from that as it is all important. People will see who you are, and that is where it all begins with your funnel.

There are many facets to article marketing, and it's possible to spend all your time studying this topic. Just knowing a lot about article marketing won't help you, though, as you must apply what you know. Writing content that your readers will find interesting and helpful takes consistent effort. If you want to upgrade your writing skills, you have to keep writing. Preferably daily writing practice is how you can seriously become a better content writer.




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