The calendar of Pirelli history

By George Dodson


A bit lately, calendars have been in the news. That's due to the fact that the Mayan calendar foresaw the end of an era and 2012. They predicted a wholesale change in the beginning of a new 5000 year period, although they didn't predict the end of the world. Not even being a topic of conversation, Pirelli calendar is one of the most famous calendars.

The tire and Cable Company was founded by the famous Pirelli in 1872. At that time, he only employed 45 people. earning thousands of dollars, thousands of people is what the company employs now. As an advertisement ploy, the company started the calendar in 1962. Aiming this calendar at key markets, it originally featured tires. On the beaches of Cote d'Azur, the photographer shot models later in the calendars history. To appear in the calendar was the famous model Sophia Loren. Her decision to appear in the calendar in 2007, at age 72, was quite controversial. That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.

The calendar was discontinued in 1974 due to recession resulting from the oil crisis. They started the calendar again 10 years later. Until it became more sophisticated, the calendar still featured tires in one way one way or another. Then it was not necessary to show the product.

Pirelli wanted only key people have this calendar and therefore the production was small is something you need to keep in mind. Being rare, it was in demand.

Eventually, this calendar became very famous around the world. Part of the reason is obvious. It was part of the famous racing team. The best photographers and models started being used by Pirelli for its production. Making a limited number of them and valuable during this time was the decision. The calendars became collectibles. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen.

The narrative changed depending on the photographer. For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. A free spirit and a natural tone to the layout is what he wanted. Bernard had lived in Africa, and he was familiar with the wild natural landscape.

The calendar was printed on lead free paper by the company. Pirelli wanted it to be eco-friendly. Being eco-friendly is what Pirelli wanted. He made sure the people shooting the calendar models were environmental friendly. In addition, he worked to protect a forested area in Costa Rico, to offset the number of the emissions used for producing the calendar.

The very latest calendar features Miranda Kerr and it shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Womanhood theme is represented differently by Pirelli calendar each year. It's said to have a place of honor combining creativity, beauty and glamor. Its restriction on ownership and it limited run has added to the excitement.




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