A Social Marketing Coach Can See Tumblr's Potential

By Robbie Sutter


In terms of micro-blogging, I don't think that there has been one platform that has proven itself more recently than Tumblr. It seems like it's more detached from other platforms, proving itself as more of a niche network than just about any other you can think of. However, if you are willing to give it a chance, you may soon see just how useful this particular site can be. Not only is it great for personal matters but a social marketing coach can display how great it is for businesses.

Be honest: how many hours have you spent reposting content without a care in the world? This is the object of Tumblr, to many people, and the fact that posts are made with certain interests in mind is very obvious. The more notes which are attached to each post, the more likely it is that they will be able to gain even more down the road. This is easily one of the most addictive sites and it's easy to become lost in it as well.

You have to make sure that this particular website is able to work for businesses, which can be done. You may not think that it can but it can actually bring about great visibility, much more than just about anyone else would be able to think about. Tumblr does have an audience to consider, after all. However, such an audience has to be enticed with a certain strategy set in place and you want to make sure that people are willing to come to your blog again and again as a result.

The content that is posted must be interesting, which goes without saying, but it must be searchable as well. In order for this to happen, you have to make sure that each post has certain tags attached, which will be searchable in the eyes of any social marketing coach you can think of. Tumblr has a distinct search function that is able to pick up on the tags in question. Without it, results may not show up and I think that authorities such as S.M.M.C. can tell you the same.

Tumblr is the kind of website that, on the surface, should not be utilized for the sake of business. After all, how can a site which main feature is reblogging pictures help any sort of business in the world? Keep in mind that Tumblr has a different type of audience and there should be different strategies set in place for each of them. Without them, it's unlikely that you will be able to attract an audience which, in my view, enjoys the concepts of visuals more than any other.




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