The idea of trailer graphics is tremendous when you are talking about simple yet effective advertising. These visuals can prove to be some of the most striking if they are done by some of the best authorities that can be imagined. That being said, what are some of the greatest marketing methods that have come about during the holiday seasons as we find ourselves well within it? This is something that should be taken into account, the idea of Lego included in one of the greatest of ways.
The Drum posted an article on the matter, saying that Lego has been able to launch a pre-Christmas ad in order to appeal to families. This would be done in order to, according to the written piece, "bring fathers and sons together." It is not hard to see why on the onset, especially considering that Lego blocks are the types of toys that appeal more to a male demographic than a female one. The way that the commercial is presented is a surprisingly effective measure.
We Are Pi put together a commercial that was entitled "Let's Build," which focused more so on emotion, as you can probably imagine. The commercial depicted a young boy playing with Lego blocks alongside his father. With this in mind, the emphasis on family is something that is made quite clear. Even though it is possible that the commercial can be more dynamic, I do not know if this particular ad needed such an element in order to be effective and there are a couple of reasons for this.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.
The Drum posted an article on the matter, saying that Lego has been able to launch a pre-Christmas ad in order to appeal to families. This would be done in order to, according to the written piece, "bring fathers and sons together." It is not hard to see why on the onset, especially considering that Lego blocks are the types of toys that appeal more to a male demographic than a female one. The way that the commercial is presented is a surprisingly effective measure.
We Are Pi put together a commercial that was entitled "Let's Build," which focused more so on emotion, as you can probably imagine. The commercial depicted a young boy playing with Lego blocks alongside his father. With this in mind, the emphasis on family is something that is made quite clear. Even though it is possible that the commercial can be more dynamic, I do not know if this particular ad needed such an element in order to be effective and there are a couple of reasons for this.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.
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