This article will etch out the dissimilarities between the two entirely diverse promotion or advertisement techniques.
1. Adwords, a product of Google, involves the PPC (Pay Per Click) promotional strategy. This strategy involves you to pay only when a user clicks on your advertisement link. Although it is advantageous in some instances, you have to be a little cautious. On choosing an appropriate keyword, you might find yourself as one of the buyers of your keyword. You might also need to pay as much as 90$ to get clicks to your link. When it comes to TopSearchBanner, you only need to pay for a keyword once in a year, and only you get to know the performance of your keyword.
2. If you choose the Google Adwords tool, you always have to clash against companies who are competing for the same keyword. So, the price for the keyword goes up resulting a blow to your returns upon investment, unless you are professionally wise and focussed. But when it comes to TopSearchBanner, all you need to do is fix the URL for the keyword. This will automatically bring in the traffic to your website.
3. The budget for your promotional strategy will always go up and down if you go with Google Adwords, depending on the number of keywords or results. On the other hand, TopSearchBanner comes with a fixed price for a set of keywords. So, you only need to pick the appropriate keywords for your business.
4. TopSearchBanner highlights your webpage on top of search results in a banner format. Moreover, the visitors can easily view the page without clicking on any advertisement links against their preference.
5. Last but not the least, Google AdWords functions only on a Google Search Engine or on its associate network, while TopSearchBanner works on every leading search engine, and also on dozens of other websites.
So, the list of differences between the two advertisement strategies will certainly help you pick the right one. Browse the website to know the art of choosing the right keywords.
1. Adwords, a product of Google, involves the PPC (Pay Per Click) promotional strategy. This strategy involves you to pay only when a user clicks on your advertisement link. Although it is advantageous in some instances, you have to be a little cautious. On choosing an appropriate keyword, you might find yourself as one of the buyers of your keyword. You might also need to pay as much as 90$ to get clicks to your link. When it comes to TopSearchBanner, you only need to pay for a keyword once in a year, and only you get to know the performance of your keyword.
2. If you choose the Google Adwords tool, you always have to clash against companies who are competing for the same keyword. So, the price for the keyword goes up resulting a blow to your returns upon investment, unless you are professionally wise and focussed. But when it comes to TopSearchBanner, all you need to do is fix the URL for the keyword. This will automatically bring in the traffic to your website.
3. The budget for your promotional strategy will always go up and down if you go with Google Adwords, depending on the number of keywords or results. On the other hand, TopSearchBanner comes with a fixed price for a set of keywords. So, you only need to pick the appropriate keywords for your business.
4. TopSearchBanner highlights your webpage on top of search results in a banner format. Moreover, the visitors can easily view the page without clicking on any advertisement links against their preference.
5. Last but not the least, Google AdWords functions only on a Google Search Engine or on its associate network, while TopSearchBanner works on every leading search engine, and also on dozens of other websites.
So, the list of differences between the two advertisement strategies will certainly help you pick the right one. Browse the website to know the art of choosing the right keywords.
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