Kickstarting Video Games With Internet Marketing Companies

By Robbie Sutter


Recently, an influx of new video games has been brought about on Kickstarter and these ideas have more than been able to earn the attention of many. "Mighty No. 9" is probably the best recent example that I can give you and I think that it goes to show just how much influence general public can have. How exactly have these games been able to gain such followings? In addition, can Internet marketing companies come into effect in order to help these games reach even greater levels of attention?

I believe that "Mighty No. 9" did well, at least initially, because of how it was able to capture the spirit of a franchise that has been ignored. Heading the project in question was Keiji Inafune, who gamers may know as the man behind the famed "Mega Man" series. One can see the obvious influence that his older work has had on this new project. I believe that if there is any term that can be attached to this Kickstarter project, it would have to be "re-imagining."

Capcom has been criticized for a number of things, such as the neglecting of the Mega Man franchise at the expense of the fans. Even though they have demanded a new game time and time again, it did not seem like the company had any interest in bringing such a product to the masses. I think it speaks volumes about Capcom's faltering success when it cannot take into account the demands of fans. Ignoring one's user base is a problem in the eyes of those within Internet marketing companies.

There has to be more done in order to help your Kickstarter video game project stand out that much more. I believe that demos can be utilized so that fans will be able to attain a rough impression, at least, of what the final product would be like. Advertising the project in question can be done and I believe that this is an area of expertise for Internet marketing companies. This is where authorities along the lines of fishbat will be able to show how strong these efforts can prove to be.

For the most part, Kickstarter projects have been looked at with uncertainty, which isn't hard to see why. After all, how certain are you that these projects are going to be able to keep the promises that they have set out? Sometimes knowing that there are reputable names behind them can bring tremendous success, which was the case for Inafune and his team. It's apparent that gamers have strong voices and I believe that their impact is going to be felt for some time to come.




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