When it comes to the largest marketplaces on the Internet, it's hard to overlook the importance of Amazon. There's a level of security that comes with the site and the scope of items to buy is, to say the least, impressive. With online shopping taking more and more precedence these days, it's clear that Amazon will see continuous improvements over the course. It's Amazon's recent workings with Twitter, though, that may be able to garner the most attention from any online marketing company in the world.
During this past Monday, it was announced that Twitter would be working in tandem with Amazon in order to make matters more user-friendly for shoppers. Now, Twitter users have the ability to add Amazon products to their shopping carts on the site. This is done through replying to tweets which feature the products in question, adding the hashtag #AmazonCart as well. Prior to doing this, though, you have to make it a point to link your Amazon account to your Twitter account; it will not work otherwise.
One of the first thoughts that I had, in response to this news, is just how handy this particular application can be. Users desire accessibility when it comes to various apps, whether they are designed for social media or shopping purposes. The tandem of Amazon and Twitter is an interesting one on paper and it seems to work well in execution. A partnership such as this, in my view, is one that can only help both names in the long term; any online marketing company would be able to agree.
Firms like fishbat understand the importance of e-commerce and how just about everyone uses it these days. Retail, while not dying by any means, clearly has less of an emphasis placed on it and instead it seems like online shopping has taken the proverbial reins. According to any online marketing company, Amazon is one of the greatest marketplaces on the Internet. Very few will be able to argue with such a sentiment, which means that its partnership with Twitter is that much more of a meaningful endeavor.
It may be argued that a feature like this is one that seems to feed on lack of effort by consumers but I do not believe this to be the case. As stated before, users want more accessibility and the fact that bigger companies are recognizing this can only leader to greater advancements. The ability to add items to an Amazon shopping cart via Twitter is just one example. However, if it's continually utilized, I have to believe that this will only allow for greater improvements in the long run.
During this past Monday, it was announced that Twitter would be working in tandem with Amazon in order to make matters more user-friendly for shoppers. Now, Twitter users have the ability to add Amazon products to their shopping carts on the site. This is done through replying to tweets which feature the products in question, adding the hashtag #AmazonCart as well. Prior to doing this, though, you have to make it a point to link your Amazon account to your Twitter account; it will not work otherwise.
One of the first thoughts that I had, in response to this news, is just how handy this particular application can be. Users desire accessibility when it comes to various apps, whether they are designed for social media or shopping purposes. The tandem of Amazon and Twitter is an interesting one on paper and it seems to work well in execution. A partnership such as this, in my view, is one that can only help both names in the long term; any online marketing company would be able to agree.
Firms like fishbat understand the importance of e-commerce and how just about everyone uses it these days. Retail, while not dying by any means, clearly has less of an emphasis placed on it and instead it seems like online shopping has taken the proverbial reins. According to any online marketing company, Amazon is one of the greatest marketplaces on the Internet. Very few will be able to argue with such a sentiment, which means that its partnership with Twitter is that much more of a meaningful endeavor.
It may be argued that a feature like this is one that seems to feed on lack of effort by consumers but I do not believe this to be the case. As stated before, users want more accessibility and the fact that bigger companies are recognizing this can only leader to greater advancements. The ability to add items to an Amazon shopping cart via Twitter is just one example. However, if it's continually utilized, I have to believe that this will only allow for greater improvements in the long run.
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