On the surface, it doesn't seem like there is much of any difference between "fanbases" and "audiences." After all, the both of them entail groups of people that are interested in one form of media over another, which is a point that cannot be argued against. With that said, though, there seems to be differences, if a recent article about YouTube is anything to go by. It might signal a shift in terms of how viewers are appealed to but will Internet marketing companies agree with such a point?
According to a publication on the Guardian, YouTube is stressing to its content creators that they should build "fanbases" as opposed to the audiences, the reason being that fanbases choose what it is that they would like to watch. Audiences, on the other hand, apparently tune in whenever it is that they are told to. While it is a fair point to make, I do not know if it is entirely accurate. However, when you look at the ways in which a group of fans interact, it might more accurate than any of us imagine.
As someone who frequents Tumblr, I have seen just about everything from commentary to live-blogging. This is especially true when it comes to television shows, as users will take to this particular website in order to write their own commentary, thereby creating content of their own. It's important to make note of this because, seeing as how this particular group stays engaged, the appeal of TV shows do not end once the credits roll. It's a level of engagement that Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
The goal of this movement, by YouTube, should be to have the distribution of videos brought so that it has a far wider reach. With that said, I think that it is important to consider that not everyone is going to click on links in order to watch certain videos. Even though people might have similar interests, to say that they enjoy all of the same things is a stretch, to put it simply. With that said, I can only hope that this "fanbases" over "audiences" movement by YouTube can actually produce more engaging results.
According to a publication on the Guardian, YouTube is stressing to its content creators that they should build "fanbases" as opposed to the audiences, the reason being that fanbases choose what it is that they would like to watch. Audiences, on the other hand, apparently tune in whenever it is that they are told to. While it is a fair point to make, I do not know if it is entirely accurate. However, when you look at the ways in which a group of fans interact, it might more accurate than any of us imagine.
As someone who frequents Tumblr, I have seen just about everything from commentary to live-blogging. This is especially true when it comes to television shows, as users will take to this particular website in order to write their own commentary, thereby creating content of their own. It's important to make note of this because, seeing as how this particular group stays engaged, the appeal of TV shows do not end once the credits roll. It's a level of engagement that Internet marketing companies can attest to.
One of the many points that the article brought to my mind, though, was that videos will be geared to people based on what it is that they are interested in. Someone who enjoys funny videos might not want to have that form of media forced upon him or her, as Internet marketing companies can agree that such an endeavor can come across as rather intrusive. Instead, organic involvement is required, according to reputable firms such as fishbat. To say the least, the natural engagement associated with content is integral.
The goal of this movement, by YouTube, should be to have the distribution of videos brought so that it has a far wider reach. With that said, I think that it is important to consider that not everyone is going to click on links in order to watch certain videos. Even though people might have similar interests, to say that they enjoy all of the same things is a stretch, to put it simply. With that said, I can only hope that this "fanbases" over "audiences" movement by YouTube can actually produce more engaging results.
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