When it comes to the largest social media channels that can be named, Facebook deserves the top spot. Most would be able to agree with such an idea, especially when given the fact that Facebook has mobile options that people can access through their phones and iPods, to name a couple of examples. Is it possible, though, that the mobile experience that Facebook offers is going to be hindered in the future? It seems like a concern that online marketing companies should place their focus on.
It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it's understandable, at the very least.
However, I can see this move raising the ire of many a Facebook user and I am sure that online marketing companies would be able to agree. To put it simply, people dislike clutter, which is a point that is supported by firms along the lines of fishbat as well. In addition, it seems like Facebook is forcing this change upon its users as opposed to allowing them to become more used to the change over time. A sudden shift, in my view, is not going to sit well.
It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.
Will Facebook pull back on this change, thereby making it seem as though it hadn't happened in the first place? It's hard to say, especially when this particular story is still so young at this point. With that said, though, a company should not take it upon itself to remove features for any reason whatsoever. To me, it goes against what consumers want and hopefully, in time, this news story will be looked at as one that can be considered as nothing but a blemish on the part of Facebook.
It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it's understandable, at the very least.
However, I can see this move raising the ire of many a Facebook user and I am sure that online marketing companies would be able to agree. To put it simply, people dislike clutter, which is a point that is supported by firms along the lines of fishbat as well. In addition, it seems like Facebook is forcing this change upon its users as opposed to allowing them to become more used to the change over time. A sudden shift, in my view, is not going to sit well.
It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.
Will Facebook pull back on this change, thereby making it seem as though it hadn't happened in the first place? It's hard to say, especially when this particular story is still so young at this point. With that said, though, a company should not take it upon itself to remove features for any reason whatsoever. To me, it goes against what consumers want and hopefully, in time, this news story will be looked at as one that can be considered as nothing but a blemish on the part of Facebook.
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