Generating Targeted Traffic To Your Website Through Facebook

By Ron Stucky


It is likely that you are familiar with, and use Facebook, if you spend a portion of your time online. The question "are you on Facebook?" is on the tongue of everyone who wants to get in contact with each other. Since this particular social networking website has exploded in popularity, it's not an unreasonable question to ask. One's Facebook profile can be a window into interactions with other people. But, what does this mean to marketers? Basically, Facebook provides a prospective market that you can reach with your product or service.

Social Ads are the simplest method that you can use to market your service or product on Facebook. Social Ads on Facebook are similar to Google Adwords but there are some important differences. It is extremely straightforward method of advertising on Facebook and retains minimal effort to put into use. You can not only geographically target your ads but also use other specifics such as gender, age group and interest. Because of this, your advertising will reach its intended target and you won't have to endure clicks that come from people who are not likely to become customers. Your click through rates will improve and this means better, more loyal customers and many more sales that will help you make your business a profitable one.

The development team behind Facebook understands the potential that social media has to drive targeted traffic to business sites. Thus they soon initiated Social Ads, which allows businesses to place promotions on Facebook and direct it to an audience of a specific profile. What this means is you can choose to have certain groups, by gender or age, be the ones to see your ad. When you are able to specifically target a particular demographic with your ad, your chances are greatly increased for getting a good click through rate for them. Besides this, there's not much risk that your ad will be clicked by people who aren't really have no interest in your product. Getting highly targeted traffic to your site is the ultimate goal of a good online marketing campaign. You can also have your ad associated with an image that can set it apart from other ads displayed nearby and make it more likely to attract visitors. Because Facebook's advertising program is text based, your ad copy also helps to improve your overall response. You need to carefully choose how your ad is written so that it can appeal to your target audience.

A free method for marketing on Facebook, rather than spend the money on advertisement space, is to create a group or fan page for your business on Facebook. If done correctly, you'll be surprised how popular they can make your business on Facebook. It seems users of Facebook are addicted to joining groups that represent what they are interested in, or possibly becoming a fan or a certain page. So you can definitely make use of this and create your own fan page or group and start getting people to it. Best of all group pages allow members to invite other Facebook users to the group. As for fan pages you'll have to use Social Ads or another advertising method to make people aware of it. Groups on Facebook have been known to get thousands of members joining up over night, and fan pages can get thousands of visitors too, all you have to do from there is turn this interest into website traffic.

Facebook is exploding and it's only getting bigger. Every day, there are more members. Every day, the numbers actively using it are increasing. Before the competition gets fierce, and before things get difficult, get the most out of this social networking platform.




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