Great Ideas For Marketing Presentation

By Max Andersen


Marketing presentations are being done to convince a target audience which can possibly lead to an excellent impact on a company's revenue. It will require the use of many techniques and tools to make sure that it will be carried out effectively and for the idea or announcement to be glued on the minds of the targeted audience. This starts with setting goals on improving the standing of their sales and to be followed by sharing of marketing ideas that they have come up with.

Factors in Presentations

The characteristics of an excellent marketing presentation include the outstanding plan, organized format, the short and long term goals and other things that may catch the interest of the panel. Before starting, keep in mind that you have to KISS or keep it short and simple. Time is a crucial thing for people around the marketing area and it is the norm for them to have other things to do aside from attending your presentation. By making use of KISS, you can save more time to answer questions from your audience and make everything clear. Avoid beating around the bush and discussing on stray items. Be sure that you have the full attention of the board while you have the floor.

Remember the four Ps of a marketing presentation. The first P stands for product and it requires the speaker to describe it in front of their audiences and make them understand its usefulness or why the market needs it. The second one is the price which should be set on a certain tier. The third P is the positioning segment or the target consumers and the last P is for the place where the products or your services will be distributed.

How to Present Marketing Ideas

The first thing that you can do is to gather enough information before the presentation. You will be answering a lot of questions so make sure that you can answer them all. Check about the facts and present it to your listeners. Don't expect that everything that you say will be understood and be bought by your audiences. To make your presentation a lot believable, present data such as statistics, surveys and trends.

Making use of visuals will make your presentation a lot more convincing. Use different office applications and provide your audiences with graphs, slideshows, pictures, flow charts, pie charts and animated characters. Design them to explain them some trends or data about sales growth and decline or making a comparison between ratings of your company and its competitors. Try sharing some stories that will help you explain the situation or importance of the content of your presentation.




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