With the huge business competition, no business can survive without marketing and advertising. It is necessary to make the awareness of the business among people. Most of the business firms already know the importance of marketing and advertising. Business can be promoted through various ways. Print media, TV and radio advertising, outdoor advertising and internet advertising are a few options you have. You can promote your business through these media channels with little efforts.
Many people think that marketing and advertising describe the same thing. But it is not. They are two different concepts. Marketing is a broad concept. It includes various activities like identifying target audience, finding their needs, providing new product development concepts and brand promotion. Advertising is only a marketing activity. Under advertising, you develop the business awareness among potential customers.
A business cannot expect success without involving in both these two processes because both are so important to gain a business success. Here are some characteristics of marketing and advertising.
Recognizing potential customers is done through marketing. Potential customers are the people tend to buy from you. You cannot sell any products to people without identifying the people who need your products. We cannot prepare our promotional campaigns without knowing who our potential customers are. Hence, identifying people to sell your products is a process of marketing and making the business awareness among potential customers is a process of advertising.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
Marketing enables businesses to produce products that customers are looking for.
Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.
As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.
Advertising helps to promote your product by showing their unique characteristics. You can show the differences of your products and their benefits that your competitor's products do not have.
Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
Many people think that marketing and advertising describe the same thing. But it is not. They are two different concepts. Marketing is a broad concept. It includes various activities like identifying target audience, finding their needs, providing new product development concepts and brand promotion. Advertising is only a marketing activity. Under advertising, you develop the business awareness among potential customers.
A business cannot expect success without involving in both these two processes because both are so important to gain a business success. Here are some characteristics of marketing and advertising.
Recognizing potential customers is done through marketing. Potential customers are the people tend to buy from you. You cannot sell any products to people without identifying the people who need your products. We cannot prepare our promotional campaigns without knowing who our potential customers are. Hence, identifying people to sell your products is a process of marketing and making the business awareness among potential customers is a process of advertising.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
Marketing enables businesses to produce products that customers are looking for.
Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.
As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.
Advertising helps to promote your product by showing their unique characteristics. You can show the differences of your products and their benefits that your competitor's products do not have.
Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
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