Mobile Marketing Myths Revealed

By Vandana Dhawan


The mobile phone is a very familiar device to our day-today life. Even little kids know what a mobile phone is. However, Mobile marketing is not very much familiar to people especially for businessmen. Many do not know what mobile marketing is. The main reason behind this phenomenon can be some myths hang around mobile marketing. Here we are going to discuss few myths around mobile marketing.

Many believe that mobile marketing is affordable only for the large business organizations. People think that it needs a huge budget. There is no truth behind this, because anyone can launch a successful mobile marketing campaign by having a low budget. You don't need to do mass scale sms campaigns to achieve success. You can send promotional text messages to your existing clients personally and inform them about your discounts and special offers. You can also use your mobile to take orders through messages or phone calls. Try to popularize your mobile number through your clients because they will give your number to people who need your service.

Many believe that mobile phones are mostly used by the younger generation. However, the older generation is also increasingly use mobile phones for business activities, to send emails, update social media profiles etc. Hence, you have a good chance to market your product not only to the younger generation, but also for mature people.

Another myth around mobile marketing is; mobile users do not like to receive marketing messages. Hence, some business people afraid to send their marketing messages to mobile users. However, we cannot say that mobile users do not like to receive such messages because many people subscribe to messaging services like news, sports alerts and weather forecasts. Sending unauthorized messages is not acceptable. However, you can send marketing messages to mobiles without making any disturbs to users.

Billions of people around the world use mobiles. People use mobiles than the amount of TV and computers they use. Therefore, mobile marketing is powerful like internet marketing. There are many chances to sell products through mobiles. For an example, text messages have greater opening and reading rate than email newsletters.

Some people think that the only way to market through mobiles is text messages. There are many methods to market through mobiles. In addition to text messages, you can also use voice messages, MMS, video calls, web applications, mobile applications, Bluetooth marketing etc. You can use a combination of few marketing methods and launch successful campaigns.

Likewise, mobile marketing is no longer an ineffective marketing method. It has lots of benefits. People who know the real opportunities behind this platform can achieve a huge marketing success.

Get a full service marketing agency on board and watch your online and offline advertising work on autopilot.




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