What is branding all about? Essentially, a brand is the heart of a business. The combination of the name, logo, design, and personality is how a brand is defined. Building a brand is what will make your business stand out from the competition.
If you own a small business, then a brand will help you become successful at a much faster pace than a company without one. Those businesses that do not have a memorable brand are basically unidentifiable by their customers and are often regarded as just another local business rather than being remembered by their name.
3 Steps for Building Your Memorable Brand
1. Creating a Name: You will want a name that is catchy and easy to remember. This name doesn't have to relate to what you do and shouldn't have your own name in it. A business like "Bill's Lawn Care," for example, can be quite the popular name which doesn't make it unique in the least. The goal is to stand out from the competition, not blend in.
2. When it comes to your Logo and Design, here are two main concepts to consider when building a brand. You can choose from either text-based or symbol-based, or even use a combination of the two. Symbols are a lot easier to remember than words, so on balance this is a better option. Find a graphic designer who comes recommended by people you trust, and who can translate the personality of you and your business into a design you like.
3. Since your brand reflects your business's unique personality, it is often the only thing that makes your company stand out in a crowded market. If you put yourself out there and you have a friendly personality, it's going to help people see you and your brand in a positive light.
Expanding Your Brand
So you've create a name for yourself, a design people can identify immediately, and a personality everyone is attracted to. Now that you have accomplished building a brand, it is time to scale up and expand. Creating a social media account is a great way to build authority.
With the birth of Social Media, you can connect with your customers online more easily than ever. You can offer discounts and advice to potential customers to help they start a buying relationship with you. The goal of all this is to become a company with a well-known brand that people know, like and trust.
If you own a small business, then a brand will help you become successful at a much faster pace than a company without one. Those businesses that do not have a memorable brand are basically unidentifiable by their customers and are often regarded as just another local business rather than being remembered by their name.
3 Steps for Building Your Memorable Brand
1. Creating a Name: You will want a name that is catchy and easy to remember. This name doesn't have to relate to what you do and shouldn't have your own name in it. A business like "Bill's Lawn Care," for example, can be quite the popular name which doesn't make it unique in the least. The goal is to stand out from the competition, not blend in.
2. When it comes to your Logo and Design, here are two main concepts to consider when building a brand. You can choose from either text-based or symbol-based, or even use a combination of the two. Symbols are a lot easier to remember than words, so on balance this is a better option. Find a graphic designer who comes recommended by people you trust, and who can translate the personality of you and your business into a design you like.
3. Since your brand reflects your business's unique personality, it is often the only thing that makes your company stand out in a crowded market. If you put yourself out there and you have a friendly personality, it's going to help people see you and your brand in a positive light.
Expanding Your Brand
So you've create a name for yourself, a design people can identify immediately, and a personality everyone is attracted to. Now that you have accomplished building a brand, it is time to scale up and expand. Creating a social media account is a great way to build authority.
With the birth of Social Media, you can connect with your customers online more easily than ever. You can offer discounts and advice to potential customers to help they start a buying relationship with you. The goal of all this is to become a company with a well-known brand that people know, like and trust.
About the Author:
Having strong brand is pointless if you don't know how to get your customers to buy. Read our free Email Marketing course and see how to get very high response rates from your online marketing. And our comprehensive Aweber review gets to the point about whether this popular email marketing service is right for you - Read the Aweber review by visiting this page.
No comments:
Post a Comment