Learn Tips To Increase Traffic To Your Trade Show Exhibit

By Bill Bridges


One of the biggest challenges that businesspeople go through when putting up a trade show exhibits is getting visitors to come to their booth. To get more people to visit the booth, some use sexy ladies, caricaturists and even clowns. These are effective methods, but almost all companies use them. You have to think of something new in order to stand out.

In this article, you will learn some new tips on how to increase the traffic flow to your trade show exhibit. Learn more by reading through this article.

It is necessary that you plan things ahead. The truth is, people who attend trade show exhibits already have booths to visit in mind, even before the actual day of the convention. Your responsibility is to contact these attendees before the day of the exhibit. Get the list of attendees from the convention organizers. They usually are willing to provide a list to all who purchase a booth. Contact these attendees through email, phone or direct mail.

You also have to give these attendees a reason to visit your trade show booth. It is not enough to just invite them. A good incentive would be to offer them your new products or services. You might also want to offer promos and discounts as incentives to all who attend your trade show booth.

In order to get more people to visit your booth, you need to design your booth well. Visitors will always go to an attractive display. A good booth design does not necessarily have to have shiny objects. It simply needs to stand out from the rest. You do not need to spend a lot to make your booth stand out. You just need to carefully pick the colors that you will use, as well as the images and texts that you put. Bright colors are effective, but make sure that you do not overuse them. Texts should be simple and should relay your marketing message quickly. Images should also be coherent to the entire message that you want to send your visitors.




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