You cannot open a newspaper or magazine, watch television, listen to the radio, or turn to the Internet, without someone telling you about the dire economic times we are living in. For many, asking the question of whether or not the economy will bounce back again is something they have given up doing. Nevertheless hope springs eternal for many others who dream of a world where unemployment is a thing of the past. But can watching the news affect the economy in any real way? Surprisingly, the answer is yes.
Although it might be difficult for you to believe, what people are exposed to through the media has a direct influence on the economy in general. In the US there is the CCI (Consumer Confidence Index), and this measures the level of confidence among consumers with regards to purchases.
What is more, even events that transpire on the other side of the world will affect a country's CCI. Even if the news is about something happening in the Middle East, for example, it has the power to influence the economy at home.
The CCI has been around for a while. It has been in use for more than half a century. Manufacturers, retailers, banks, and so on, all monitor the changes that occur in the CCI, so that they can make decisions that will affect their financial situations. Changes in the CCI can happen in a relatively short time frame. What it boils down to is that what the news dandenong reveals one month will be shown in the CCI the following month.
Let's look to the Middle East again and assume that peace descends on the region. Changes in that region affect the price we pay for oil. No matter what the news may be, whether it pertains to the cost of health care or the weather, it has the power to significantly impact the CCI for each of us on an individual basis, our own personal CCI, if you will. Like it or not, your decision to purchase a new home, or a motor vehicle, for example, will depend largely upon the opinions you have regarding the economy. Your opinions about the economy are in turn influenced by the news you read in the newspaper, hear on the radio, watch on television, or find online.
The world of traditional media has gone through many remarkable changes over the decades. The future of traditional media may look bleak, but people enjoy far better access to news and information than ever before. The Internet has blasted its way into our lives, reaching more people in a shorter space of time than either radio or television did. Social media alone makes it possible for people to connect to each other, and communicate in ways never imagined of just a few years ago, with alarming ease and speed. Thanks to the fact that we can enjoy this media revolution our choices of what to purchase are affected.
Media most certainly influences what we choose to buy and when we buy. It makes no difference if the news you are exposed to local or international, our economy will show the effects of it.
Although it might be difficult for you to believe, what people are exposed to through the media has a direct influence on the economy in general. In the US there is the CCI (Consumer Confidence Index), and this measures the level of confidence among consumers with regards to purchases.
What is more, even events that transpire on the other side of the world will affect a country's CCI. Even if the news is about something happening in the Middle East, for example, it has the power to influence the economy at home.
The CCI has been around for a while. It has been in use for more than half a century. Manufacturers, retailers, banks, and so on, all monitor the changes that occur in the CCI, so that they can make decisions that will affect their financial situations. Changes in the CCI can happen in a relatively short time frame. What it boils down to is that what the news dandenong reveals one month will be shown in the CCI the following month.
Let's look to the Middle East again and assume that peace descends on the region. Changes in that region affect the price we pay for oil. No matter what the news may be, whether it pertains to the cost of health care or the weather, it has the power to significantly impact the CCI for each of us on an individual basis, our own personal CCI, if you will. Like it or not, your decision to purchase a new home, or a motor vehicle, for example, will depend largely upon the opinions you have regarding the economy. Your opinions about the economy are in turn influenced by the news you read in the newspaper, hear on the radio, watch on television, or find online.
The world of traditional media has gone through many remarkable changes over the decades. The future of traditional media may look bleak, but people enjoy far better access to news and information than ever before. The Internet has blasted its way into our lives, reaching more people in a shorter space of time than either radio or television did. Social media alone makes it possible for people to connect to each other, and communicate in ways never imagined of just a few years ago, with alarming ease and speed. Thanks to the fact that we can enjoy this media revolution our choices of what to purchase are affected.
Media most certainly influences what we choose to buy and when we buy. It makes no difference if the news you are exposed to local or international, our economy will show the effects of it.
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