Traditional media has changed a lot over the years, and many are pointing to the signs indicating its demise. The headlines paint a grim picture. Although we know the Web is responsible for the current state of affairs, we might not know why it has had the effect it has.
The landscape of traditional media underwent momentous changes thanks to Gutenberg's printing press, that was invented around five hundred years ago. The course of history, and the world itself, was forever changed. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg's astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. This gave rise to marketing and advertising companies that flourished for a while, that is, until times began to change once more.
People didn't pay websites much mind. Initially they were merely seen to be a new way to advertise. But the Internet has gone from strength to strength over the last few decades so that nowadays people turn to the web most of the time. The reasons, when you think about them, are rather obvious. For instance, the web allows us to conduct research, purchase items online, watch movies and videos, download various programs and applications, and even stay connected with loved ones and friends around the world. The choice of what to watch and when to watch it is now in the hands of people.
Consider the awesome growth of social media. Nothing has ever affect the media world quite the way that social media has. Social media websites make it possible for people to stay connected no matter where they are, or what time of the day or night it may be. This wasn't anticipated only a short while ago.
According to a reliable study, it took radio 38 years to reach fifty million people, which is considerably more than television, which did it in just thirteen. The Web achieved the same in only 4 years. However it was social media sites, like Facebook, that achieved it in only 2 short years.
The doomsayers are correct when they predict the demise of traditional media. The print media has suffered a tremendous decline in readership, because people can now access current information online really easily, and free of charge. This obviously results in a decline in revenue. Traditional media just cannot provide current news frankston and information to the public the way that the Internet can. The Internet has impacted every single aspect of our lives. It is unrealistic to picture the full demise of traditional news media in the immediate future, however the more the Internet is integrated into the lives of people everywhere, the more its death bell tolls.
The landscape of traditional media underwent momentous changes thanks to Gutenberg's printing press, that was invented around five hundred years ago. The course of history, and the world itself, was forever changed. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg's astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. This gave rise to marketing and advertising companies that flourished for a while, that is, until times began to change once more.
People didn't pay websites much mind. Initially they were merely seen to be a new way to advertise. But the Internet has gone from strength to strength over the last few decades so that nowadays people turn to the web most of the time. The reasons, when you think about them, are rather obvious. For instance, the web allows us to conduct research, purchase items online, watch movies and videos, download various programs and applications, and even stay connected with loved ones and friends around the world. The choice of what to watch and when to watch it is now in the hands of people.
Consider the awesome growth of social media. Nothing has ever affect the media world quite the way that social media has. Social media websites make it possible for people to stay connected no matter where they are, or what time of the day or night it may be. This wasn't anticipated only a short while ago.
According to a reliable study, it took radio 38 years to reach fifty million people, which is considerably more than television, which did it in just thirteen. The Web achieved the same in only 4 years. However it was social media sites, like Facebook, that achieved it in only 2 short years.
The doomsayers are correct when they predict the demise of traditional media. The print media has suffered a tremendous decline in readership, because people can now access current information online really easily, and free of charge. This obviously results in a decline in revenue. Traditional media just cannot provide current news frankston and information to the public the way that the Internet can. The Internet has impacted every single aspect of our lives. It is unrealistic to picture the full demise of traditional news media in the immediate future, however the more the Internet is integrated into the lives of people everywhere, the more its death bell tolls.
No comments:
Post a Comment