One of the first steps you should do when starting your landscaping or yard care business is establish your company branding. Your brand can distinguish you from your competition and help you win more jobs.
Logo Design as Part of a Company's Brand
A huge part of branding your business is your logo design, because it can help people in your local community recognize your business and start to trust you. Logo designs can be used on business cards and advertising pieces such as leaflets and postcards, however, you can additionally utilize it on your vehicle, job site signs, yellow page ads, your website, company uniform and even more.
What Should You Think About When Designing a Business Logo?
The function of a logo is to quickly and clearly communicate a message to customers about what you do. It must be simple and easy to comprehend, while also not look exactly like all of the various other landscaping company brands.
At the same time, a logo should be professional and have character so that individuals who view the image will feel a particular connection or level of comfort with your company. Think of brand images of companies that you have seen. Some include humor, others are minimal, some elegant and sophisticated, and so on. Generally, you will connect more with logos that match your character, and you therefore are more likely to hire those businesses, all else being the same.
Knowing this, it makes good sense to put a significant level of effort into creating your logo design, and doing it sooner as opposed to later. At the same time, a logo for a small lawn care service should not need to cost hundreds or thousands dollars.
How to Save a Bunch of Money
The method to avoid the high cost while still attaining a professional logo design is to do the work yourself so that you do not have to employ a designer. There are a few online logo design tools that can assist you with the format, images and fonts. All you have to do is input the name of your company and select the colors and placement of the design that make your logo one-of-a-kind to your service.
By using this approach, you are essentially cutting out the middleman. There is a bit more effort and time involved up front, however, the majority of small business owners find that the process is much easier than they initially thought.
Taking Advantage of Your New Logo Design
A huge advantage to a good logo is that it can sell for you in lots of different ways. Like I mentioned above, you can use it on business cards and advertising materials, and also signage, client correspondence, discount coupons, banners and more. Once you get your logo, it is yours to keep and use anywhere without having to pay to use it over and over.
Logo Design as Part of a Company's Brand
A huge part of branding your business is your logo design, because it can help people in your local community recognize your business and start to trust you. Logo designs can be used on business cards and advertising pieces such as leaflets and postcards, however, you can additionally utilize it on your vehicle, job site signs, yellow page ads, your website, company uniform and even more.
What Should You Think About When Designing a Business Logo?
The function of a logo is to quickly and clearly communicate a message to customers about what you do. It must be simple and easy to comprehend, while also not look exactly like all of the various other landscaping company brands.
At the same time, a logo should be professional and have character so that individuals who view the image will feel a particular connection or level of comfort with your company. Think of brand images of companies that you have seen. Some include humor, others are minimal, some elegant and sophisticated, and so on. Generally, you will connect more with logos that match your character, and you therefore are more likely to hire those businesses, all else being the same.
Knowing this, it makes good sense to put a significant level of effort into creating your logo design, and doing it sooner as opposed to later. At the same time, a logo for a small lawn care service should not need to cost hundreds or thousands dollars.
How to Save a Bunch of Money
The method to avoid the high cost while still attaining a professional logo design is to do the work yourself so that you do not have to employ a designer. There are a few online logo design tools that can assist you with the format, images and fonts. All you have to do is input the name of your company and select the colors and placement of the design that make your logo one-of-a-kind to your service.
By using this approach, you are essentially cutting out the middleman. There is a bit more effort and time involved up front, however, the majority of small business owners find that the process is much easier than they initially thought.
Taking Advantage of Your New Logo Design
A huge advantage to a good logo is that it can sell for you in lots of different ways. Like I mentioned above, you can use it on business cards and advertising materials, and also signage, client correspondence, discount coupons, banners and more. Once you get your logo, it is yours to keep and use anywhere without having to pay to use it over and over.
About the Author:
There are a few tools online that you can take advantage of to develop your own landscaping logos. See them here: http://www.squidoo.com/landscaping-logos
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